Responsibilities

• Brand Strategy Leadership: develops US Brand Strategy inclusive of overall US growth strategy, global brand strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies. Translates consumer, category, and competitive insights into actionable strategic plans.
• Business Management and Tracking: actively analyzes syndicated data to monitor brand performance and market dynamics and provide recommendations to leadership to maximize growth and drive Demand forecast accuracy. Consistently evaluates business progress against plan and recommends corrective action as needed. Actively manages P&L variances to attain annual and long-range financial objectives.
• Marketing Planning & Leadership: develop and execute integrated marketing plans for US, often leveraging global brand plans. Leads agency partner relationship to ensure maximum efficiency and breakthrough marketing activations.
• Program Evaluation: analyzes program results and marketplace dynamics to provide on-going marketing mix recommendations.
• Brand Renovation Pipeline & Development: identifies growth opportunities via line extensions, packaging and other renovation projects. Lead cross-functional team on renovation projects ensuring accurate business case development and on-time route to market.
• People Management: supports evolution of internal brand management organization through effective recruitment, management, and development of team.