Responsibilities

• Develop and execute strategic brand plans to strengthen Big Green Egg’s market position and consumer perception.
• Bring evolved brand positioning to life across brand touchpoints.
• Implement timelines & processes in partnership with program director.
• Lead the ideation, planning, and execution of national marketing campaigns, working with the creative team, external agencies, and partners to drive awareness and sales.
• Own integrated marketing plan for all new product introductions, rally cross-functional support to ensure a cohesive launch ensuring alignment with brand objectives
• Support eCommerce initiatives by partnering with omnichannel team and Growth Marketing Manager to optimize online sales and customer journeys.
• Own the brand merchandising strategy for external retailer sites (Ace), ensuring that product presentation, messaging, and storytelling reflect Big Green Egg’s brand positioning.
• Serve as the brand steward for BGE.com in close partnership with the eCommerce Manager - maintaining brand integrity and consistency across all content and experiences.
• Collaborate on campaign development and digital marketing initiatives that drive traffic and engagement to eCommerce platforms.
• Provide input on consumer insights and research to inform online merchandising, product launches, and promotional strategies.
• Serve as the primary liaison with creative agency, briefing them on brand strategy and campaign objectives.
• Oversee the development and execution of agency-led brand campaigns, ensuring creative output aligns with Big Green Egg’s brand positioning.
• Manage agency relationships, timelines, budgets, and feedback to deliver high-impact, on-brand campaign assets.
• Provide strategic direction and editorial oversight for all video content, including Soul & Science, event storytelling, Eggspert training, BGE Labs, and BGE Films.
• Ensure all video projects contribute to a unified and compelling brand narrative across platforms and experiences.
• Review and approve storyboards, scripts, and final edits, prioritizing projects and integrating executive video content as bandwidth allows.
• Develop and distribute toolkits to support campaign and program execution across internal teams and external partners.
• Analyze market trends, consumer behaviors, and competitive activity to identify opportunities for brand growth. Leverage insights to inform product development and marketing strategies.
• Develop and track key performance metrics (KPIs) to evaluate the effectiveness of brand campaigns and initiatives. Regularly report on brand health and performance metrics to senior management.