Responsibilities

• Lead the Aveeno Body & Hair brand activation planning process, ensuring plans are rooted in brand strategy, integrated across channels, and aligned to business priorities.
• Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.
• Manage media asset needs, execution timelines, and optimization inputs in partnership with integrated agency and cross-functional teams.
• Guide agency partners through clear briefs, actionable feedback, timely decision-making, and strong alignment to Aveeno brand strategy and executional standards.
• Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver against brand priorities.
• Review and approve materials through the MLR process as a certified brand approver, ensuring claims, assets, and executions align with approved brand standards.
• Partner with the Global Brand Team on NPI asset development, including media assets, PDP content, launch toolkits, and related activation materials.
• Adapt and transcreate global, regional, or master assets for the US market while maintaining Aveeno brand consistency and local relevance.
• Own BME budget tracking and serve as a budget liaison to support disciplined planning, visibility, and coordination across activation workstreams.
• Partner with PR and influencer teams to support organic and influencer strategy, asset inputs, approvals, and activation alignment.

Requirements

• BA/BS degree in Marketing, Business, or a related field required.
• Minimum of 6 years of business experience required, including at least 3 years of progressive commercial experience.
• Marketing or sales experience in a Consumer Packaged Goods environment required.
• Strong analytical capabilities and experience translating insights into business recommendations required.
• Experience leading cross-functional projects and presenting strategy to senior-level stakeholders required.
• Experience building strong cross-functional relationships and influencing across teams required;.
• P&L, financial management, and business or strategic planning experience required.

Preferred

• MBA
• People management experience preferred.
• Experience across different product life cycles, including mature brands, new launches, and turnaround opportunities preferred.

Benefits

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks