Responsibilities

• Apply classical marketing knowledge, strategic concepts and leadership to drive profitability and enhance brand equity for the portfolio of spirits brands.
• Conduct thorough brand/market data pulling/analysis, develop accurate volume forecasts to inform comprehensive brand plans, foster creative execution, collaborate with Sales to achieve volume goals, and manage the brand P&L to ensure profitability.
• Maintain a superior level of supplier satisfaction as a result of day-to-day contact with producers, develop and gain approval for a strong brand positioning, assure that all brand communication is timely and consistent with that positioning.
• Development and execution of annual brand plans both qualitative and financial.
• Conduct a situation analysis that synthesizes current brand performance, market conditions and organizational capabilities to identify brand risks, implications, and growth opportunities.
• Identify key long-term strategies leading to the highest level of sustainable profit for the brand.
• Prepare the annual business plan identifying sales and financial goals; objectives, forecasting of volumes, strategies and tactics to meet or exceed financial goals; and recommended budget allocations.
• Volume and Inventory forecasting to ensure goals are being met and inventory is balanced.
• Perform competitive reviews and analyses.
• Manage new item setup, including collecting all applicable details to support data entry into NetSuite.

Requirements

• 5-7 years of alcoholic beverage marketing/luxury branding experience or equivalent required
• Undergraduate in marketing or business
• Experience with building strategic brand plans and a track record of strong execution
• Solid Brand/ Consumer Package Goods Marketing (CPG) Experience
• Experience pull and analyze data (e.g., AC Nielsen, SommAi) to support brand plans and positioning
• Ability to pull and analyze data (i.e. AC Nielsen, SommAi, etc.) to support brand plans and positioning

Preferred

• MBA/ Graduate degree preferred
• Spirits experience preferred
• Strong Financial acumen preferred
• Experience creating consumer facing, creative point of sale/merchandising materials that support positioning