Responsibilities

• Business: Leads development of Aquaphor’s HBL Marketing Plan to achieve top line sales, profit and market share. Works on the BDF readiness, go to market strategies and activation opportunities
• S&OP: Responsible for representing the brand in the S&OP process and partnering with Supply on brand forecasts and R&O assessment.
• Innovation: Scopes and sizes new launches, ensuring stakeholders alignment, assessing financial viability and supports Gate process submission
• Market Analysis: Responsible for brand and competitive insights and performance analysis to inform brand strategies and tactics.
• Budget: Management and quarterly monitoring to stay on track
• Media Comms: Collaborates with IAT on development of agency briefs for full funnel media planning
• Social media: Influences with a focus on culture. The Brand Manager is plugged into what’s trending, knows where the conversation is happening with our target consumer’s evolving skincare routines.
• Consumer Insights: Be able to translate those insights into refined plans and new consumer targets
• Go to Market: Partners with Commercial to infuse compelling storytelling into sell in programs, NPD launches and line reviews
• Professional Marketing: Partners with Medical marketing team to drive Dermatologists recommendations

Requirements

• BS/BA in Science based degree and/or Marketing (MBA a plus).
• Minimum 5+ years marketing/brand management experience
• Experience in beauty, skincare or personal care categories a plus
• Strong strategic, analytical, and problem-solving skills
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
• Ability to innovate, develop and execute against all product initiatives
• Must be results-oriented, self-starter, demonstrating the ability to lead and motivate others.
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate
• Creative thinking and flexibility - ability to multitask in a fast-paced environment
• Digital and e-commerce experience is preferred.
• Time management skills and ability to prioritize projects as necessary
• Experience in financial analysis and strong skillset in P&L, SOI, and Budget management.
• Excellent communication, presentation and interpersonal skills.
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI/Circana, SAP experience extremely helpful.

Preferred

• Digital and e-commerce experience is preferred.

Benefits

• Unique Benefits That Consider The Whole Person.
• We understand that you have a life outside of work, and we support you with unique benefits including:
• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
• Dynamic work model – hybrid (at least 3 days on-site)