Brand Manager, Adult Nutrition - HCP Marketing

Columbus, OH (On-site)

$99K/yr – $199K/yrMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the development and execution of TN/HCP marketing and field-sales programs in the US, aligning gratis, coupons, materials, and field direction with brand strategy and forecasted financial plans.

  • Growth/Channel: Manage field-sales activity, material creation, and incentive programs to drive HCP engagement and adoption.
  • Analytics & Reporting: Produce monthly dashboards and KPI analyses to inform Brand, Finance, and leadership of performance, risks, and opportunities.
  • Cross-functional Collaboration: Align with Regulatory, Medical, Analytics, Legal, and external partners to ensure brand-consistent messaging and compliant execution.

Job Description

Responsibilities

  • Responsible for managing marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US including gratis, coupon strategy and material creation, and Field Sales Force execution/ sales direction
  • Manages Adult Institutional Field Sales Force budget and partners with Brand team to align on input for forecast models and financial decisions
  • Collaborates with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards
  • Responsible for monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands including creating & updating monthly performance dashboards for key KPIs to inform Brand, Cross functional, and Leadership teams of results and insights
  • Responsible for Sales Meeting execution for Specialty HCPs
  • Leads monthly call with Brands and select Field Reps, captures and publishes actions items, and is responsible for consulting with brands to develop agendas
  • Collaborate with internal and external stakeholders to achieve objectives. These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies
  • Identify risks, opportunities and define and align leadership to actionable gap solves

Requirements

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 2-5 years of brand management, HCP sales or business analytics experience. Preferred experience in healthcare or food and beverage industry
  • 2+ years of demonstrated leadership of cross-functional teams
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • Strong analytical skills and attention to detail
  • An ability to think strategically and develop annual plans and financial commitments
  • An understanding of trends and an ability to respond to changing customer and HCP needs
  • Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
  • The ability to manage and allocate budgets
  • Written and verbal communication skills
  • Experience with and an understanding of market research and data
  • Sales experience a plus

Preferred

  • MBA preferred

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Marketing Team

Marketing Team Size
5,104 (3% of company)
Median Career Experience
22 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

Recent News