Responsibilities

• Brand Strategy
• Develop, align and implement omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth
• Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives
• Product portfolio management for key therapeutic nutrition categories
• Lead new product launches, re-launches, and updates
• Support P&L and A&P budget management
• Participate in strategic brand planning and overall brand communications plans
• Gain management alignment to brand strategies and go-to-market plans
• Manage large cross-functional teams to lead commercialization efforts
• Go-to-Market & IMC Communications

Requirements

• Bachelor's degree
• 5+ years of experience in brand marketing, retail marketing, trade marketing or management consulting
• Experience with Digital/eComm marketing (paid search, digital display, social, etc)

Preferred

• Master's Degree in Business Administration
• 4+ years of marketing experience in CPG or Animal Healthcare
• Knowledge of Retail Environment strategy
• Critical thinking & problem solving
• Strong analytical skills and capability to uncover measurable insights in large datasets
• Excellent project management skills, with the ability to lead multiple projects simultaneously
• Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment

Benefits

• Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.