Brand Management Manager

District of Columbia, USA (Hybrid)

$145K/yr – $194K/yrManager5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and evolve brand strategy with Brand Management to strengthen positioning, governance, and cross‑company adoption.

  • Lead brand initiatives that raise awareness and consistency across internal and external audiences with brand strategy focus.
  • Coordinate with Creative, Content, Events, BD to deliver integrated, differentiated brand experiences and merchandise programs with merchandise programs.
  • Establish measurement and enablement programs to guide strategy, adoption, and ongoing improvement.

Job Description

Responsibilities

  • Partner with Brand Management leadership to develop and execute brand strategies that strengthen the firm's positioning, messaging, and overall brand experience
  • Lead strategic brand initiatives that advance firm priorities and drive greater brand awareness, consistency, and engagement across internal and external audiences
  • Serve as a trusted advisor to stakeholders across the firm, providing guidance on brand strategy, governance, positioning, messaging, and application
  • Develop and manage the firm's branded merchandise strategy, including product assortment, vendor partnerships, and programs that reinforce and elevate the firm's brand
  • Establish and monitor brand measurement frameworks, leveraging data, stakeholder feedback, and market insights to evaluate brand performance and inform future strategies
  • Design and deliver brand education, training, and enablement programs that increase understanding, adoption, and advocacy of the firm's brand across the organization
  • Partner with Creative, Content, Events, Business Development, and other cross-functional teams to ensure integrated, differentiated, and consistent brand experiences
  • Lead cross-functional brand projects from strategy through execution, aligning stakeholders and driving successful delivery of key firm initiatives
  • Provide day-to-day coaching and guidance to Brand Management Specialists while contributing to the continued evolution of the firm's overall brand strategy and management function

Requirements

  • Bachelor's degree in Marketing, Brand Management, Communications, Business, or a related field
  • 5–8 years of progressive experience in brand management, brand strategy, marketing, or a related discipline
  • Prior experience at a large brand agency and/or professional services firm
  • Experience mentoring or providing day-to-day guidance to junior team members is preferred
  • Demonstrated experience developing and executing brand strategies that strengthen positioning, messaging, and overall brand consistency
  • Strong understanding of brand governance principles and experience driving adoption of brand standards across a complex organization
  • Experience leading cross-functional brand initiatives and influencing stakeholders across multiple functions and levels of the organization
  • Proven ability to manage complex projects from strategy through execution while balancing competing priorities and deadlines
  • Experience developing brand measurement frameworks and leveraging qualitative and quantitative insights to inform brand strategy and continuous improvement
  • Familiarity with branded merchandise strategy, promotional products, and vendor management as part of a broader brand experience

Preferred

  • Experience mentoring or providing day-to-day guidance to junior team members is preferred

Benefits

  • Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
  • Full-time positions are eligible for a discretionary bonus and a comprehensive benefits package.
  • Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.
MWE logo

MWE

MWE, a division of Illinois Auto Electric Co. (IAE) founded in 1915, provides its customers with solutions to achieve success using our background of almost 100 years of being in the supply chain business.From our locations in Chicago, Illinois, Kansas City, Kansas, Omaha, Nebraska, Salt Lake City, Utah & Visalia, California, we supply Retail customers in the Heartland and Rocky Mountain areas and major customers on a nationwide basis.MWE’s capabilities include customized distribution services, EDI and shipments in excess of 7,000 orders per day (typically shipped same day). We are highly committed to customer service and training with modern education centers and factory trained instructors & technicians. We offer world class, OEM approved training to our customers on a continuing basis assuring outstanding service support for all the products we distribute.MWE’s products and services reach a wide range of customers, including service professionals, contractors, landscapers, municipalities, arborists, cemeteries, golf courses, do-it-yourselfers, catalog houses, manufacturers and mass retailers.

Founded in 1915
Aurora, North Dakota, USA
200 employees (14 in marketing)