Responsibilities

• Gauge media performance to confirm original objectives and strategies were met
• Work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)
• Monitor media performance to ensure original objectives and strategies are being met and optimize throughout the course of the campaign
• Maintain budget control, develop media schedules, and monitor buys/schedules - Update Supervisor and client team on status of all ongoing client projects - Direct client communications is required
• Utilize 3rd party research tools to identify desired target audience’s media channels
• Handle any client requests (i.e., plan changes, budget changes, provide marketplace information)

Requirements

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
• Knowledge of the principles of advertising, marketing, and media
• Proficiency with Office Suite
• Strong Excel skiils
• Strong quantitative and analytical skills
• Excellent written and oral communication skills

Preferred

• Opportunity to work on emerging media channels and streaming platforms.
• Blend of analytical and hands-on activation experience.
• Exposure to innovative technology and evolving media strategies.
• Collaborative team environment with strong mentoring and training opportunities.