Brand & Interactive Writer

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive brand voice and messaging for B2B clients, applying verbal identity across sites, campaigns, and workshops.

  • Create and defend brand voice and messaging for interactive media.
  • Must-have: Excellent writing/editing skills and clear communication.
  • Standout: Leads client workshops and collaborates daily with strategists and designers.

Job Description

Responsibilities

  • Create verbal identities for brands.
  • Write and edit voice and messaging.
  • Apply verbal identity to the interactive medium.
  • Write and edit site copy.
  • Work primarily with B2B brands at various stages of branding projects, with varying scope and timelines.
  • Write and edit Focus Lab marketing items (blogs, bios, case studies, etc.) and copy review design and strategy deliverables.
  • Drive weekly meetings and conduct workshops with clients.
  • Deliver and defend your own work.
  • Work closely with strategists and designers on a daily basis.
  • Build rapport with clients to generate and deliver tangible, impactful ideas.

Requirements

  • Must be able to work within 9AM-5PM Eastern Time Zone.
  • For international contractors, at least a 6 hour overlap between 9AM-5PM ET for collaboration.
  • You must be an empathic listener, a critical thinker, and hungry to collaborate within a team of writers, strategists, and designers.
  • Extremely strong communication skills.
  • Equally strong copy editing skills.
  • Background or skills that align with this position.
  • A love for all things writing and words.
  • Initiative, seeing what needs to be done, and making a plan for it.
  • Comfort working with AI productivity tools (Claude, ChatGPT, etc.).
  • Comfort using time-tracking tools.

Preferred

  • Alignment with Focus Lab core values
  • Soft skills in the way of humility, hunger, and people smarts
  • Comfort using time-tracking tools
  • Comfort working with AI productivity tools (Claude, ChatGPT, etc.)
  • Ability to learn from teammates
  • Ability to reframe challenges in communication as opportunities to connect
  • Applebee’s mention as bonus point in application

Benefits

  • Unlimited paid time off. You’ll be encouraged to take a minimum of 20 days outside of holidays and sick time.
  • Health, dental, and vision insurance plans (medical and dental covered at 50% for you and your family dependents)
  • Life, disability, accident, critical illness, and cancer insurance plans
  • Retirement plan beginning at your one year anniversary
  • Paid parental, adoption/caregiver leave
  • Two week paid holiday rest at the end of the year
Focus Lab logo

Focus Lab

Focus Lab is a global B2B branding agency helping companies resonate with their customers and stand out as industry leaders. For 14+ years, our team of brand designers, strategists, and writers has helped organizations unlock their fullest potential with bold, original brand identities. Through our singular expertise, strategic problem-solving, and respect for craft, we build distinguished brands with the power to transform people and industries.Clients include:MarketoSalesloftNetflixBrazeCrossbeamFrame.ioUdacityDeputyOutreachPolyAINoCodeOps (acq. by Zapier)ClickFunnels

Founded in 2010
Savannah, Georgia, USA
45 employees (18 in marketing)

Traffic Signals

Monthly Visitors
26K
Traffic Source Mix
Search
37.5%
Direct
44.2%
Referral
12.2%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
8 (18% of company)
Median Career Experience
16 years
Median Tenure
0.5 years