Responsibilities

• Brand Narrative: Define and continuously evolve the company's messaging architecture, brand voice, and positioning across all channels and audiences.
• Content Creation: Write, edit, and publish high-quality content, thought leadership articles, newsletters, website copy, case studies, and social posts, yourself. No ghost-writers.
• Social Media: Own our LinkedIn, Twitter/X, and Instagram presence. Know what is trending, test formats, build community, and grow engagement organically.
• Podcasts: Conceive, pitch, record, and produce podcast episodes including traveling to interview guests, managing production with India-based editors, and driving distribution.
• Events: Conceptualize and execute US-market events, from intimate roundtables to larger conferences. Manage vendors, logistics, and on-the-ground execution.
• Creative Direction: Brief and manage India-based designers and video editors to produce on-brand visual and video content at scale.
• Trend Awareness: Stay ahead of content trends, formats, platforms, creator economy shifts, and bring these insights into our content calendar proactively.
• What Success Looks Like (1st 6 Months): A clear, differentiated brand narrative document that the whole company rallies behind.; 3+ podcast episodes recorded, produced, and distributed.; A consistent social content calendar running with measurable engagement growth.; At least 1 flagship US event conceptualized and executed.; A content engine running with India-based team — briefed, produced, and published on cadence.