Responsibilities

• Own and evolve AmSpa’s overarching brand strategy, positioning, voice and visual consistency.
• Protect the AmSpa brand across channels, programs, campaigns and audience touchpoints.
• Ensure marketing communications consistently reinforce AmSpa’s position as a trusted authority and connector within the medical aesthetics industry.
• Translate business priorities into clear, compelling marketing campaigns and audience experiences.
• Own organic social strategy across AmSpa channels, including content planning, creation, publishing and optimization.
• Grow and engage AmSpa’s social communities through relevant content, conversation and community management.
• Identify opportunities for user-generated content, industry conversations and emerging social trends.
• Partner with AmSpa’s Content team to activate KOLs, ambassadors and industry voices across social and digital channels.
• Develop and execute integrated digital acquisition and demand-generation campaigns that drive membership growth, event participation, audience engagement and other AmSpa business priorities.
• Build campaign creative and messaging across digital channels, translating strategy into compelling, audience-specific marketing assets.

Requirements

• 5–7+ years of experience in digital, growth, brand or integrated marketing.
• Demonstrated experience developing and executing multi-channel marketing campaigns from strategy and creative development through launch, measurement and optimization.
• Strong working knowledge of paid media, organic social, SEO, web marketing, email/CRM marketing and conversion optimization.
• Experience developing campaign creative and messaging for different audiences, channels and stages of the customer journey.
• Experience managing external agencies or marketing partners, including providing strategic direction, reviewing work and holding partners accountable for performance.
• Strong understanding of audience segmentation, customer journeys and lifecycle marketing.
• Experience using analytics and performance data to guide marketing decisions and optimize campaigns.
• Excellent writing, messaging and brand instincts.
• Ability to translate business objectives into actionable marketing strategies and campaigns.
• Comfortable working both strategically and hands-on in a lean, fast-moving organization.

Preferred

• Experience with HubSpot or similar CRM and marketing automation platforms is strongly preferred.