Responsibilities

• Own growth planning and commercial performance for AFPA and ChiroCredit.
• Develop and execute quarterly and monthly marketing plans aligned with each brand's strategic objectives, including certification enrollments, CE subscription growth, and license renewals.
• Translate brand positioning into channel-specific marketing strategies across customer acquisition, engagement, conversion, and retention.
• Conduct market, competitive, and customer research to identify new growth opportunities within the fitness, wellness, and chiropractic education markets.
• Manage omnichannel marketing campaigns across paid search, paid social, SEO, retargeting, email marketing, and other digital channels.
• Lead HubSpot email marketing strategy, including audience segmentation, lifecycle campaigns, nurture sequences, and automated workflows.
• Execute, monitor, and optimize PPC campaigns across Google Ads, Microsoft Advertising, and Meta platforms.
• Collaborate with internal teams and agency partners to ensure timely execution of campaigns and initiatives.
• Oversee marketing performance of the AFPA and ChiroCredit WordPress websites.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience required.
• At least 5 years of experience of digital marketing experience required, preferably within EdTech, healthcare, SaaS, or professional education.
• Demonstrated success driving measurable growth through integrated digital marketing strategies required.
• Experience managing marketing budgets, agencies, and multiple concurrent marketing initiatives required.
• Strong understanding of digital marketing strategy and performance marketing.
• Experience managing integrated marketing campaigns across multiple digital channels.
• Proficiency with: HubSpot, Google Ads, Microsoft Advertising, Meta Business Manager, WordPress, Google Analytics 4 (GA4), Looker Studio or similar reporting platforms.
• Experience developing and executing lifecycle marketing campaigns.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent project management and organizational skills with the ability to prioritize multiple initiatives across two brands.
• Outstanding written and verbal communication skills.
• Ability to collaborate effectively across cross-functional teams.
• Strong attention to detail and commitment to brand consistency.

Preferred

• Experience marketing within EdTech, healthcare education, SaaS, or professional education.
• Experience marketing to healthcare professionals, fitness professionals, or wellness practitioners.
• Familiarity with continuing education, certification programs, subscriptions, or license renewal marketing.