Responsibilities

• The Brand Experience Manager is responsible for managing all branding and marketing activities at the store level including but not limited to event planning, community engagement, and social media, in order to develop and strengthen the overall Neiman Marcus Brand.
• Develops detailed action plans for events applicable to stores and manages execution in partnership with Selling Managers, Group Managers, Corporate Special Events, Client Development, and Store Leadership team
• Manages the scheduling, budgeting, internal and external communications, planning, execution, production, breakdown, wrap up, and reporting of each event
• Identifies, develops, and manages deep community relationships with philanthropic organizations social groups, and corporate partnership
• Generates excitement around the NMG Brand by creating inviting and compelling activations and events; balances this with a commercial mindset to help events generate both short- and long-term ROIs with clear selling goals and appropriate Associate follow up
• Plans seasonal events calendar across Market / Metro
• Owns Brand Experience budget for store
• Drives market (and / or home store) teams towards achieving overall store Client Development objectives and selling KPIs in collaboration with Client Development (includes gathering and formalizing best practices)
• Owns and manages writing copy and production of all invitations, letters, social media, Sales Associate Emails, and evites for store events in support of the Client Development Manager
• Owns Social Media initiatives and builds engaging and compelling Social Media campaigns