Responsibilities

• Champion Toro's brand identity, mission, and values across all customer, dealer, retail, and industry-facing experiences.
• - Lead the planning and execution of 25+ annual events, trade shows, customer experiences, dealer meetings, internal events, and product launches.
• - Develop and execute experiential marketing programs that extend beyond traditional trade shows to create meaningful customer engagement and brand differentiation.
• - Ensure all events, activations, and experiences align with business objectives, including brand awareness, customer engagement, lead generation, retail support, channel engagement, and sales enablement.
• - Identify innovative opportunities to elevate the customer experience, increase brand impact, and improve operational efficiency.
• - Serve as the primary project lead for all assigned events and activations from strategy through execution and post-event assessment.
• - Manage all aspects of event coordination, logistics, planning, and execution.
• - Develop and maintain project plans, timelines, budgets, and event deliverables.
• - Source and negotiate contracts with venues, agencies, vendors, and service providers.
• - Coordinate attendee management, registrations, travel logistics, hospitality, catering, and event communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field.
• 5+ years of experience managing events, experiential marketing programs, activations, or customer engagement initiatives.
• Demonstrated ability to manage multiple complex projects simultaneously.
• Experience managing event budgets, timelines, vendors, and agencies.
• Strong project management, organizational, and problem-solving skills.
• Excellent verbal, written, and interpersonal communication skills.
• Ability to travel as required to support events and activations.

Preferred

• Experience in a corporate or enterprise environment, outdoor power equipment, durable goods, consumer products, retail, or related industries.
• Experience managing large-scale trade shows, customer events, dealer programs, or experiential marketing initiatives.
• Experience measuring event ROI and performance metrics.
• Familiarity with event technology, registration platforms, and marketing analytics tools.

Benefits

• Dress for your day - casual, corporate environment.
• Wellness - mental health and financial health resources.
• Volunteerism - 20 hours of paid time to volunteer in the community.