Responsibilities

• Creative & Campaign Execution: Executes creative strategy and marketing campaigns for eCommerce across the BU.
• Media Partnership: Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
• Strategic Initiatives: Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda.
• Content Standards: Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
• Cross-Functional Collaboration: Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Coaches and develops the Performance Marketing Associate Manager.

Requirements

• Typically 5+ years of CPG experience with base Brand experience, ~10-15% Travel, and BS/BA Degree
• Brand Experience/Marketing background with proven campaign execution track record
• Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies

Benefits

• Comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs
• Robust health plans
• A market-leading 401(k) program with a company match
• Flexible time off benefits (including half-day summer Fridays depending on location)
• Inclusive fertility/adoption benefits