Responsibilities

• Brand activation: Activate the voice of the Adstra brand across virtual and in‑person experiences, ensuring a consistent, differentiated presence.
• Content ownership & creation: Partner with Head of Growth Marketing to create, repurpose, and amplify content that brings Adstra’s use cases, client stories, and product value to life, ensuring we maximize the value of each asset (for example: articles, blog posts, social copy, emails, videos, event assets, etc.).
• Brand and social presence: Own day‑to‑day management of organic channels: website updates in partnership with web team, Adstra blog calendar, social media posts, and email marketing campaigns.
• Event presence: Support and manage the execution of Adstra’s event presence (sponsored events, webinars, trade shows, client roundtables), including timelines, logistics coordination with vendors, and post‑event follow‑up content.
• Earned Media: Collaborate closely with the PR team on announcements, thought leadership, speaking opportunities, and press moments to ensure they align with brand messaging.
• Commercial Support: Partner with the commercial team to ensure decks, one‑pagers, and other materials are on‑brand and support current campaigns and narratives.
• Metrics & analytics: Track and report on basic performance metrics across content, organic channels, and events (engagement, traffic, leads, registrations), and recommend optimizations.
• Brand governance: Help maintain and evolve brand guidelines, voice, and messaging so they remain consistent and relevant across touchpoints.

Requirements

• 3–5 years of experience in B2B marketing, brand, or content roles (ad tech, martech, or SaaS experience a plus).
• Strong writing and editing skills with a portfolio of content (blog posts, articles, social, email, or event materials).
• Experience managing organic channels (website, blog, social, email) and working within common marketing tools (e.g., CMS, email platforms, social schedulers, basic analytics).
• Hands‑on experience supporting events (virtual and/or in‑person), from planning to execution and follow‑up.
• Comfort collaborating with cross‑functional teams such as PR, sales, design, and product marketing.
• Detail‑oriented, highly organized, and able to manage multiple projects and deadlines.
• Curious, proactive, and eager to grow into a broader brand marketing leadership path over time.

Preferred

• Familiarity with LinkedIn as a primary B2B channel.
• Experience in ad tech, data, or identity‑related solutions.
• Basic design skills (e.g., Canva, Figma, or similar) to tweak or adapt creative.

Benefits

• Adstra offers excellent benefits including medical, dental, vision, life, LTD, 401k w/ company match, paid time off, business casual dress, summer hours, customized training & more!
• paid time off
• medical, dental, vision, life, LTD, 401k w/ company match