Brand Experience Director at United Way | Evansville, IN

United Way

Brand Experience Director

Evansville, IN (On-site)

Salary Not AvailableDirector/Executive3+ years expFull time

Posted 2 months ago

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Job Summary

Own and shape the nonprofit’s marketing and communications strategy, unifying donor storytelling, multi-channel journeys, brand stewardship, and stakeholder engagement to boost visibility, trust, and giving.

Marketing & Communications Plan: develop a cohesive, cross-channel strategy and campaigns.
Donor Journeys & Campaigns: craft donor-focused messaging and segmented journeys to grow engagement and generosity.
Brand Enablement & Community Voice: maintain brand guidelines, empower staff and ambassadors, and cultivate partnerships through outreach and events.

Job Description

Develop and execute a unified marketing and communications plan
Create and manage all organizational content—including promotions, impact stories, and campaign assets
Manage media relations
Serve as liaison for the Marketing Committee
Manage the marketing budget
Serve as strategic thought partner on the UWSWI Leadership Team
Design and deliver donor-focused messaging, campaigns, and materials
Design and implement segmented, multi-channel communication journeys
Optimize communications with impact stories and clear calls to give, volunteer, or engage
Track, analyze, and report marketing and engagement performance

Bachelor’s degree in marketing, communications, public relations, or a related field; 3–5 years of experience. Nonprofit experience strongly preferred
Experience designing or executing donor or customer communication journeys
Proven track record of contributing to fundraising or sales outcomes
Advanced project management skills
Superior writing and editing skills
Proficiency in relevant platforms
Exceptional presentation skills
Proven self-starter and collaborative team player
Work effectively under pressure and adapt quickly to shifting priorities
Ability to lift up to 30 pounds

Employer-subsidized health insurance for employee
Group life insurance and long-term disability
Generous sick time, vacation time, and 13 paid holidays
Retirement plan with generous employer match

United Way

3.7 Glassdoor

Whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our global reach across tens of thousands of communities means we can share innovations and scale impact to improve lives around the world. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re mobilizing communities to action so all can thrive. Join us! #UnitedIsThe Way

Alexandria, Virginia, USA

3K employees (172 in marketing)

www.unitedway.org

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69% CEO approval