Brand Experience Associate

Tallahassee, FL (On-site)

$45K/yr – $50K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own and elevate the end-to-end Lucky Goat customer experience across cafés, digital platforms, and community programs, turning guest feedback into measurable improvements and brand standards consistency.

  • Own cross-functional initiatives to reduce friction in in‑café, mobile app, loyalty, and online ordering journeys, driving customer experience improvements.
  • Build governance for brand standards and philanthropy programs with Operations, Education, Marketing, and Franchise partners.
  • Measure sentiment, satisfaction, and journey performance to inform continuous improvements and community impact.

Job Description

Responsibilities

  • Champion a culture of hospitality and service excellence that delivers consistent customer satisfaction and strengthens brand loyalty across all Lucky Goat Coffee locations.
  • Serve as the primary advocate for the customer by representing guest feedback, identifying opportunities for improvement, and championing initiatives that enhance the overall Lucky Goat Coffee experience.
  • Analyze customer feedback, guest sentiment, and satisfaction trends to identify opportunities for operational and brand improvements.
  • Maintain and continuously improve the end-to-end customer journey across in-café, digital, retail, and franchise experiences.
  • Identify friction points throughout the customer experience and partner with Operations, Education, Technology, Marketing, and Franchise teams to implement solutions.
  • Develop and maintain brand standards for customer-facing communications across email, phone, social media, review platforms, and digital channels to ensure a consistent Lucky Goat Coffee brand voice.
  • Conduct routine audits of customer-facing brand standards across cafés, digital platforms, the mobile app, and marketing touchpoints to ensure consistency and quality.
  • Oversee the customer experience across Lucky Goat Coffee's digital platforms, including the mobile app, online ordering, loyalty program, and customer communication channels, partnering with vendors and internal teams to resolve issues and enhance functionality.
  • Coordinate Lucky Goat Coffee’s donation and philanthropy initiatives through the Lucky Goat Coffee Gives Back program.
  • Build and maintain strategic relationships with nonprofit organizations, schools, and community partners to strengthen Lucky Goat Coffee's presence and positive impact within each market.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.
  • Experience leading customer experience, brand experience, or user experience initiatives and programs.
  • Strong understanding of customer feedback platforms, digital customer experiences, or customer service programs.
  • Demonstrated success coordinating events, community partnerships, sponsorships, or nonprofit initiatives.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills with the ability to interpret customer feedback and identify opportunities for continuous improvement.
  • Proven project management and organizational skills with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
  • Ability to work independently while collaborating effectively across cross-functional teams.
  • Demonstrated leadership, initiative, and sound decision-making in a fast-paced, evolving environment.
  • Strong interpersonal skills with the ability to build relationships with employees, customers, franchise partners, vendors, and community organizations.

Preferred

  • Proficiency with customer review platforms, Microsoft Office Suite, Google Workspace, and project management software (such as Asana) preferred.
  • Knowledge of Shopify, loyalty platforms, and digital ordering systems preferred.

Benefits

  • Competitive Salary - $45,000 - $50,000
  • Employee Discount of 25% off.
  • 401K along with company matching.
  • Health Benefits
  • Opportunities for continued education within the creative field.
Lucky Goat Coffee Co. logo

Lucky Goat Coffee Co.

Lucky Goat Coffee Co. is a specialty coffee company based out of Tallahassee, Florida, United States.It started with a simple idea: Make great coffee. Everything we do is rooted in that basic concept. It’s what drives us, what moves us, and what motivates us. It keeps us excited about our products, our services, and all we do in the community. We are coffee-passionate!When Lucky Goat began roasting coffee in 2010, our goal was to provide top-quality wholesale beans for other cafes. Once people began coming to us for coffee to brew on their own, we knew it was time to expand. A bigger warehouse and welcoming storefront allowed us to not only make great coffee for our customers but also teach them how to brew it best themselves. Today, we operate throughout the Florida Panhandle, and with our most recent expansion into Franchising, we can share our passion with more people.Shop signature blends, single origin bags, equipment, merchandise, and more at our website: luckygoatcoffee.com!

Founded in 2010
Tallahassee, Florida, USA
65 employees (7 in marketing)

Traffic Signals

Monthly Visitors
15.5K
Traffic Source Mix
Search
47.2%
Direct
41.3%
Referral
5.4%
Social
4.6%
Paid
1.3%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
5 (8% of company)
Marketing Roles Posted (Last 30 Days)
1