Responsibilities

• Partner with the VP, Marketing to define and refine the company's core brand messaging and unique value proposition.
• Develop and lead the company’s brand, PR, and event strategy in alignment with defined strategy.
• Ensure brand consistency across all internal and external communications.
• Monitor and manage offsite brand reputation.
• Serve as the primary point of contact for PR initiatives with CoStar Group and external agency.
• Manage PR agency that has responsibility for developing and maintaining relationships with key media outlets, journalists, and industry influencers.
• Identify and cultivate thought leadership opportunities for key executives and subject matter experts.
• Oversee the development of thought leadership content, including articles, presentations, and speaking proposals.
• Stay updated in the latest industry trends, competitor positioning, and customer news.
• Develop and implement a social media content strategy to increase brand awareness, engagement, and audience growth. Lead the company's organic social media presence across all relevant platforms.

Requirements

• Bachelor’s degree from an accredited, in-person, not-for-profit University or College
• 10+ years of brand or content marketing experience
• 2+ years proven ability to hire, retain and develop talent as a people leader
• A track record of commitment to prior employers
• Experience working with a PR agency
• Established website engagement and SEO results
• 2+ years at a B2B SaaS company
• Writing and strategy samples

Preferred

• Hubspot
• Journalism experience is appreciated
• Experience marketing to enterprise customers is highly valued
• An ownership mentality will thrive in this environment

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups