Brand Editorial Copywriter

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead thought leadership content and long-form research for an insurance/financial services firm, aligning with brand voice.

  • Own development of thought leadership pieces and long-form content
  • Must-have: 3–5 years writing experience in insurance/financial services
  • Standout: RFP preparation for Property & Casualty and Employee Benefits

Job Description

Responsibilities

  • Develop thought leadership pieces that position the company as an industry expert and trusted voice.
  • Research and write long‑form content such as whitepapers, articles, reports, and industry insights.
  • Conduct interviews with internal experts to gather information and strengthen content depth.
  • Support the Director of Marketing and Communications in developing long‑form content, industry‑focused materials, and internal communications.
  • Draft copy for newsletters, announcements, presentations, and other communication channels.
  • Prepare Requests for Proposals (RFPs) for Property & Casualty (P&C) and Employee Benefits (EB).
  • Ensure all written content aligns with brand voice, tone, and messaging guidelines.
  • Edit and proofread materials for clarity, accuracy, grammar, and consistency.
  • Maintain editorial standards and contribute to the development of style guidelines.
  • Stay informed on industry trends, competitor messaging, and emerging topics.
  • Use insights to craft relevant, timely, and authoritative content that supports business objectives.
  • Monitor industry publications and market developments to identify new content opportunities.
World Insurance Associates logo

World Insurance Associates

World Insurance Associates is a unique insurance organization offering top products and services from major providers, combined with attentive service from local agents.

Founded in 1956
New Bedford, Massachusetts, USA
8 employees