Brand Director

Chicago, IL (On-site)

$80K/yr – $105K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own and lead the Promotions team, ensuring brand-consistent creative production and cross-functional coordination across networks; drive talent development, recruitment, and seasonal/promotional initiatives while aligning execution with business objectives.

  • Lead brand-consistent creative production
  • Coordinate cross-network promotions and team delivery
  • Develop and retain top creative talent

Job Description

Responsibilities

  • Demonstrate detailed knowledge of Weigel network’s brand identities, ensuring consistency across all consumer touchpoints
  • Manage all aspects of the Promotions team assignments, deadlines and performance
  • Partner cross-functionally to coordinate on log formatting needs and timelines, ensuring consistent consumer awareness and promotion across the networks
  • Write, produce, and edit quality creative material for Weigel’s platforms, setting the standard related to the brand presentation of the Weigel networks
  • Provide your team with feedback and guidance on all aspects of day-to-day tasks and core job functions
  • Align with the VP of Network Marketing on assisting in shaping seasonal, tentpole, franchise, and network-wide promotional initiatives
  • Spearhead recruiting, developing, and retaining top creative talent
  • Perform additional duties as assigned

Requirements

  • Management experience with an emphasis on top to bottom execution from inception to delivery on all tasks assigned to you and your team
  • Awareness of competitive TV landscape with an emphasis on linear television
  • Strategic mindset that connects creative execution with business objectives
  • Strong editorial judgment and attention to brand consistency
  • Must have strong leadership skills

Benefits

  • Health & Wellness: Medical, Dental, Vision, Life Insurance Package, Long Term Disability Insurance & Accident Insurance
  • Retirement & Savings: HSA Plan, 401k with Company Match
  • Time Off: Vacation/Personal/Sick/Paid Holidays
  • Leave Support: Paid Qualified-FMLA Leave
  • Family Benefits: Paid Parental Leave
  • Commuter Benefits: Tax-free Transit & Tax-free Discounted Parking Access
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Weigel Broadcasting Co

Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country. Weigel is a leader in broadcast television with MeTV, Memorable Entertainment Television, the number one rated classic TV entertainment network, as well as the Movies! Network in cooperation with the Fox Television Stations, the Catchy Comedy Network, the H&I - Heroes & Icons Network, the Start TV Network and the Dabl Network in association with the CBS Television Stations, the Story Television Network, the MeTV Toons Network in collaboration with Warner Bros. Discovery, and WEST- Western Entertainment Series Television Network. Weigel produces the original network TV programs Svengoolie, Toon In With Me and Collector’s Call. Weigel's local stations include CBS, ABC, The CW, MyNet, Telemundo and Univision network affiliates and independent stations, offering a mix of entertainment programming, local news and professional and college sports broadcasts in 29 U.S. markets including New York, Los Angeles, and Chicago. Weigel is the creator of the nationally syndicated music format MeTV FM.The company’s history goes back more than five decades. Always an entrepreneurial company finding innovative ways to serve its markets, Weigel began with a single television station — WCIU-TV. Today, Weigel is a multi-platform media company with broadcast and network operations; a popular radio station playing timeless and memorable music; and proprietary technology for news applications.The industry continues to evolve and Weigel has changed dramatically along with it. What remains unchanged is Weigel’s dedication to serving our audiences and clients with compelling programming, products and innovation.

Founded in 1964
Chicago, Illinois, USA
363 employees (188 in marketing)

Salaries

Posted range

$80K/yr – $105K/yr

Taken straight from the job posting.

See all Weigel Broadcasting Co salaries

Marketing Team

Marketing Team Size
115 (32% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
7.4K
Traffic Source Mix
Search
32%
Direct
49.2%
Referral
5.4%
Social
12.3%
Paid
1%

Headcount Trend

Current headcount: ~363

Recent News

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Brand Director

Weigel Broadcasting Co · Chicago, IL · On-site