Responsibilities

• Lead, co-manage, and inspire a team of 5 to 6 creative professionals including designers, content creators, and video editors.
• Define and evolve Twillory's brand voice, tone, and messaging across all platforms.
• Own the organic content strategy and direct creative output across design, photo, and video.
• Own and manage the seasonal and promotional marketing calendar and end-to-end editorial campaigns.
• Cross-channel brand oversight to ensure brand consistency and quality across every owned channel, including Twillory.com.
• Build and maintain workflows and processes that keep the creative team efficient, accountable, and producing at a high standard.
• Partner with the C-Suite to align creative output with brand priorities and broader business goals.
• Champion a culture of creative excellence while ensuring speed and responsiveness to business needs.
• Provide brand guardrails and creative input to the growth team to maintain brand integrity across paid channels without owning ad production directly.
• Plan and coordinate photo and video shoots by developing creative briefs, selecting talent, managing logistics, and ensuring asset delivery aligns with campaign goals.

Requirements

• 6–8 years of brand marketing or brand management experience, ideally in men's fashion or a DTC menswear brand.
• A genuine, well-developed sense of men's style — you know what looks good, why it works, and how to translate taste into brand direction.
• Expert-level copywriting skills; you write with clarity, confidence, and a distinct voice, and you can tell the difference between good copy and great copy.
• Proven experience managing and leading a creative team in a fast-paced environment.
• Track record of developing and executing 360° brand campaigns.
• Strong creative instincts and the ability to define and defend what "on-brand" looks like across every touchpoint.
• Comfortable and proficient using AI tools to enhance creative output, accelerate workflows, and scale brand content.
• Highly organized, with excellent project management skills and attention to detail.
• Comfortable leading with both vision and hands-on execution in a fast-moving, entrepreneurial setting.

Preferred

• Background in creative direction or content production.
• Familiarity with tools like Monday, Klaviyo, Notion, Figma, or Shopify.

Benefits

• PTO - 2 weeks PTO
• Additional Holidays - Additional Jewish Holidays with office closure
• Sick Time - Sick time provided
• Health Insurance + Dental Insurance/Vision - Full Medical, Dental, & Vision
• 401k Match - 401K Matching up to a %

Compensation

• USD Salary Range $150,000 – $180,000.
• Compensation Range: $150K - $180K

About Twillory

• At Twillory, we believe looking sharp and feeling good shouldn't be mutually exclusive. We're redefining performance menswear with products that deliver comfort, style, and smart innovation. As a fast-growing direct-to-consumer brand, we're on a mission to elevate everyday essentials—and we're looking for a strategic and creative Brand Director to help shape the next chapter of our story.
• We're looking for a Brand Director to own and evolve how Twillory shows up in the world. You'll set the brand vision, lead our creative team, and ensure everything we put out—from our website and editorial campaigns to organic content and email—feels unmistakably Twillory. This is a pure brand role: you're the guardian of our identity, the voice behind our storytelling, and the creative standard-bearer for everything we say and show. You'll collaborate closely with our growth team, but your focus is brand—building something people recognize, trust, and love.