Brand Director, Rise at Green Thumb | Chicago, IL | $145K/yr – $185K/yr

Brand Director, Rise

Chicago, IL (Hybrid)

$145K/yr – $185K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the end-to-end national campaigns and cross-channel activation program, translating commercial strategy into execution and ROI-driven results across channels.

Lead national campaigns and asset creation with cross-functional partners to meet channel needs.
Drive ROI-focused omni-channel initiatives to boost traffic, new shopper acquisition, and defined KPIs.
Coordinate with regional teams to preserve brand expression while implementing national strategies and coordinating with eCommerce, PR, and activation budgets.

Job Description

Working with key stakeholders, you will lead the development of all national campaigns and activations. Including the development of all campaign assets for all channels, working with cross-functional partners to make sure that assets meet channel needs
Manages the development and execution of ROI driven omni-channel marketing campaigns that drive increased traffic, new shopper acquisition and other KPIs as defined through commercial planning process.
Support regional teams with the translation of national commercial strategies into regional or location specific programing needs, ensuring continuity of brand expression.
Works cross-functionally with eCommerce team to influence CRM, loyalty and blog marketing programs to execute promotional/commercial plans.
Working with the RISE Creative Team and internal cross-functional teams, manage the creation of national communications.
Own the national promotional calendar, coordinating with cross-functional teams to balance business needs with brand desires
Working with internal and external public relations, media planning and social media teams to drive national activation awareness and traffic with new customers.
Lead marketing national activation budgeting process, maximizing efficiency of spend while leaning into emerging opportunities where appropriate. Own RISE brand marketing budget.
Develop internal communications that energize partners in the field and retail operations, gaining buy-in and support of national programming priorities.
You will leads the in-store communications customer journey and channel strategy ensuring customer and patient communications achieve revenue, product education and community engagement goals.

Green Thumb

You can check out growing edible plants & organic veggies:-https://www.facebook.com/GreenThumbSG/Some reviews and feedback:-https://www.facebook.com/GreenThumbSG/reviews/?ref=page_internal

Singapore, SGP

3 employees (1 in marketing)

greenthumb.sg