Responsibilities

• Brand Strategy & Positioning
• Support development and execution of the izzio brand strategy and annual marketing plans to grow awareness and trial
• Build and own the annual brand calendar and integrated campaign plans, aligned to business priorities
• Lead the brand work behind new launches, narrative, naming and launch creative owning the commercial go-to-market plan to support launch success at retail
• Campaigns & Creative Direction
• Steward brand identity and guidelines across packaging, retail, digital, trade and social so we show up consistently and authentically every time
• Lead integrated campaigns from plan to launch across all channels–plan tactics, write the brief, provide feedback, and execute the timeline holding to standards
• Own earned media and PR, including agency management, alongside oversight of social and influencer strategy with an internal direct report
• Own internal marketing asset management and owned media channels
• Consumer & Category Insight

Requirements

• Bachelor’s degree in marketing, business or related field, is required.
• A minimum of 7+ years in CPG brand marketing, with at least 2 years managing people. Natural products or bakery strongly preferred.
• A minimum of 2 years of director leadership experience.
• Exceptionally high standards that you are willing to enforce with an unwavering commitment to quality. The izzio brand standards live with you.
• Experience with POS syndicated data, panel data, and managing consumer research projects.
• A strong writer and editor, you can implement, extend, and teach the izzio voice.
• You’ve built and launched integrated campaigns and created brand partnerships from start to finish. Walk us through one you owned, what it cost, and what it did.
• Experience managing external agencies (PR, digital, advertising) and internal teams (social, creative) with a fluent understanding of measuring program ROI
• Startup speed with ownership mentality, backed with a deep understanding of our customers and end consumers. You want to do the work and not just approve it.
• Reports to: SVP, Marketing

Benefits

• Compensation: Competitive base salaries (commensurate with experience) along with potential bonus program and other recognitions dependent upon role.
• Health & Wellbeing: Comprehensive medical, dental, and vision insurance options to keep you and your family covered.
• Financial Security: 401(k) with company match, life insurance, and long-term disability.
• Work-Life Balance: Paid time off, paid holidays, and flexible scheduling where possible.
• Growth & Development: We are committed to the growth of our employees by providing ongoing training, professional development opportunities, and pathways to advance your career.
• Breadquarters Perks: Weekly take-home bread, because real sourdough bread is part of your life, not just your job. You’ll also enjoy the occasional team meal, first tastes of our innovation, and coffee is provided at the office.
• Recognition: izzio encourages a recognition culture and offers opportunities to recognize peers via our Employee Portal Recognition & Rewards.