Brand Director

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and steward brand strategy and market differentiation for Hanna Business Advisors, driving cross-channel campaigns, market insights, and credible storytelling that aligns with business goals.

  • Brand Strategy & Positioning: Define value propositions, messaging frameworks, and a coherent visual identity across channels.
  • Market & Campaign Execution: Plan and launch campaigns, measure performance, and coordinate with leadership to stay aligned with objectives.
  • Insights & Partnerships: Lead market research, monitor competition, and collaborate with teams and partners to elevate brand credibility.

Job Description

  • The Brand Director is a full-time remote role responsible for shaping and leading the Hanna Business Advisors brand across all channels.
  • This role oversees brand positioning, messaging, and visual identity to ensure consistency and differentiation in the marketplace.
  • Day-to-day responsibilities include developing and refining brand strategy, planning and executing brand and marketing campaigns, and partnering with leadership to align brand initiatives with business goals.
  • The Brand Director will conduct and interpret market research, monitor competitive activity, and identify opportunities to strengthen brand awareness and credibility.
  • The role also involves collaborating with internal teams and external partners to create compelling content, manage brand guidelines, and track brand performance metrics
  • Strong expertise in Brand Strategy and Brand Management, with experience defining brand positioning, value propositions, and messaging frameworks.
  • Proficiency in Market Planning and Brand Marketing, including campaign development, channel selection, and performance measurement.
  • Hands-on experience with Market Research, using qualitative and quantitative insights to inform brand decisions and identify growth opportunities.
  • Proven ability to lead cross-functional initiatives, influence stakeholders, and manage external agencies or creative partners.
  • Excellent communication, storytelling, and presentation skills, with a focus on clarity and consistency across audiences.
  • Demonstrated success in a strategic marketing, brand, or communications leadership role; professional services or B2B experience is a plus.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are advantageous.
  • Comfort working in a remote environment, with strong organizational skills, accountability, and the ability to manage multiple priorities
  • advanced degree or relevant certifications are advantageous
  • professional services or B2B experience is a plus
Hanna Business Advisors logo

Hanna Business Advisors

Hanna Business Advisors are specialists who will assist and represent you in purchasing or selling a business and other related services. Our team of experts includes former business owners who have deep, real-world experience and have bought and sold businesses for their own accounts. From main street to the C-suite, we have you covered.

Cleveland, Ohio, USA
1 employees

Traffic Signals

Monthly Visitors
10K
Traffic Source Mix
Search
27.9%
Direct
48.9%
Referral
6.4%
Social
15.2%
Paid
1.4%

Headcount Trend

Current headcount: ~1