Responsibilities

• Develop and implement a global brand development strategy to enhance brand value and market influence.
• Responsible for brand positioning, brand communication, and brand image management, ensuring consistency in brand messaging.
• Lead the marketing, public relations, digital marketing, and content teams to drive brand growth.
• Build and maintain long-term relationships with media, industry associations, luxury partners, and key clients.
• Drive the market rollout of innovative projects such as blockchain traceability, Digital Product Passport (DPP), and jewelry digital assets.
• Analyze market trends, consumer behavior, and the competitive landscape to develop long-term brand development plans.
• Manage the annual brand budget and evaluate ROI.
• Work closely with the sales, product development, customer relations, and senior management teams to achieve business objectives.

Requirements

• Bachelor's degree or above in Marketing, Brand Management, Business Administration, or a related field.
• Over 20 years of brand management experience, including at least 10 years as Brand Director, Vice President, or senior management.
• Experience in global brand building, marketing, and team management.
• Understanding of digital marketing, customer experience management, and brand growth strategies.

Preferred

• Experience in the fine jewelry, luxury goods, fashion, watch, or high-end consumer goods industries is preferred.
• Familiarity with blockchain technology, Digital Product Passport (DPP), digital assets, or the Web3 ecosystem is preferred.

Benefits

• Executive Healthcare Benefits
• 401(k) Plan
• Relocation Assistance (if applicable)
• Professional Development Programs