Brand Development Manager, Spirits

Dallas, TX (Hybrid)

$137K/yr – $206K/yrSenior Level6+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end brand development for innovative spirits, from concept to market testing, driving growth through cross-functional collaboration and consumer insights.

  • Lead brand-building initiatives from concept through market testing
  • Develop go-to-market plans using consumer insights and analytics
  • Present recommendations to senior leadership and drive measurable growth

Job Description

Responsibilities

  • As the Brand Development Manager for Spirits in GALLO's Innovation organization, you will play a critical role in shaping the future of innovative spirits brands. In this highly visible position, you will lead brand-building initiatives from concept through market testing, partnering with cross-functional teams to bring new ideas to life and drive strategic growth.
  • You will use consumer insights, business analytics, and market intelligence to develop go-to-market plans, build compelling marketing strategies, and influence key business decisions.
  • You will collaborate closely with teams across Marketing, Sales, Finance, Innovation, and Creative Services to launch new products, optimize test market performance, and create meaningful consumer experiences.
  • Your ability to balance creativity with business acumen will help ensure successful execution and measurable results.
  • This role offers the opportunity to work on emerging brands, present recommendations to senior leadership, and make a direct impact on the future growth of the spirits portfolio.

Requirements

  • Master’s degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Masters degree plus 4 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
  • Spirits experience.
  • Required to travel up to 50% of the time to designated business locations and to support inmarket expectations in order to effectively perform essential job responsibilities.
  • 3 years of specific alcohol beverage industry marketing or sales experience.
  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
  • Required to be 18 years or older.

Preferred

  • Luxury marketing experience.
  • On Premise Spirits experience.
  • Ambassador Management experience.
  • Experiential marketing campaign development and execution experience.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.

Benefits

  • We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
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GALLO

We're proud to be home to the top wine and spirits brands in the U.S., including High Noon and Barefoot Wine. We serve as the official wine and vodka sponsors for the NFL, NHL, UFC, and PGA of America. Our commitment to our people, products, and customers is unwavering and evident in everything we do.Gallo Careers | Our Brands. Your Future.

Founded in 1933
Modesto, California, USA
5.4K employees (494 in marketing)

Salaries

Posted range

$137K/yr – $206K/yr

Taken straight from the job posting.

See all GALLO salaries

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Brand Development Manager, Spirits

GALLO · Dallas, TX · Hybrid