Brand Development Manager

Milton, NY (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional trade marketing in NY/NJ by coordinating local strategy, channel planning, and event-driven activations that speak to diverse communities; you will bridge the US master franchise with field teams and distributors to protect brand voice while chasing shelf space and measurable ROI.

  • Strategy & Channel Ownership: tailor GTM for NY/NJ demographics, manage distributors, and optimize retail placement.
  • Trade Growth & Partnerships: expand presence in independents, ethnic markets, and big boxes with local partnerships and on-site activations.
  • Insights & ROI: track sales, events impact, and competitor activity to guide future go-to-market decisions.

Job Description

  • Strategy, Planning, and Execution
  • Develop and implement trade marketing strategies tailored to the unique demographics of NY/NJ.
  • Design promotions that celebrate key cultural moments (e.g., West Indian Day Parade, BBQ season, Jerk Festivals).
  • Align with the Jamaican production team and master distributors to ensure consistent brand messaging.
  • Monitor and evaluate campaign success to refine future "go-to-market" efforts.
  • Channel & Territory Management
  • Identify growth opportunities in independent grocers, ethnic markets, and "Big Box" retailers (e.g., ShopRite, Stop & Shop, Wegmans).
  • Provide on-the-ground guidance to distributors to optimize product placement (securing eye-level shelf space and secondary displays).
  • Build long-term partnerships with key regional trade partners and specialty food retailers.
  • Data Analysis and Reporting
  • Track regional sales performance to measure the ROI of field marketing and tasting events.
  • Conduct competitor analysis within the "Hot Sauce" and "Global Spice" categories to identify gaps.
  • Provide regular insights to management regarding NY/NJ market trends and consumer feedback.
  • Budget & Resource Management
  • Manage the regional trade marketing budget with a focus on cost-efficiency and high-impact local activations.
  • Prioritize resource allocation for high-volume accounts and high-traffic seasonal campaigns.
  • Culinary Training and Communication
  • Educate sales teams and retail partners on the Walkerswood heritage, product usage (beyond just jerk chicken), and heat profiles.
  • Serve as the primary liaison between the US Master Franchise and local boots-on-the-ground sales teams.
Iberia Foods logo

Iberia Foods

Founded in 1930, Iberia Foods is the largest Caribbean and Hispanic food distributor in the United States. As a premier source for the authentic Caribbean and Latino cuisine, Iberia Foods boasts a full host of products ranging from condiments and pantry items to beverages and snacks and represents most of the leading brands from the Caribbean and Latin America. With more than 800 products, Iberia Foods has a solid position as the definitive connection to the Caribbean and Latin American cuisine.Iberia Foods is part of the Bia foods family! To learn more about Bia, please visit their website at www.biafoods.comBia OverviewWe are Bia, the Nourishing Alliance: families, partners, talent, and brands united to nurture the growth of our collective dreams and unleash a heritage of flavors across the Americas. Through our four strategic hubs – Coffee, Culinary, Snacks, and Restaurants – we serve over 300 million customers with the continent's most beloved brands.Each member of our alliance brings unique ingredients that enrich our community, contributing fresh perspectives while building upon the achievements of others. Together, we create powerful networks that enable our companies to learn, develop, and expand into new markets.Our strength lies in our shared values and long-term vision. Operating with purpose and responsibility, we embrace nurturing as our value-generating principle, fostering growth and cultural heritage from North to South America.

Founded in 1930
Miami, Florida, USA
230 employees (12 in marketing)

Traffic Signals

Monthly Visitors
7.4K
Traffic Source Mix
Search
28.5%
Direct
48.8%
Referral
6.1%
Social
15.2%
Paid
1.3%

Headcount Trend

Current headcount: ~231

Marketing Team

Marketing Team Size
12 (5% of company)
Marketing Roles Posted (Last 30 Days)
1