Brand Development Manager at Brooklyn Bottling Corp. | New York, USA

Brooklyn Bottling Corp.

Brand Development Manager

New York, USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Lead regional trade marketing for Walkerswood in NY/NJ, driving promotions, distributor alignment, and retailer partnerships to grow in-store presence.

Own the regional trade marketing strategy and local activations across independent grocers, ethnic markets, and big-box retailers.
Must-have: proven trade marketing experience with channel guidance and multi-retailer execution.
Standout: strong on-ground distributor collaboration and budget-conscious local campaigns.

Job Description

Responsibilities

Strategy, Planning, and Execution
Develop and implement trade marketing strategies tailored to the unique demographics of NY/NJ.
Design promotions that celebrate key cultural moments (e.g., West Indian Day Parade, BBQ season, Jerk Festivals).
Align with the Jamaican production team and master distributors to ensure consistent brand messaging.
Monitor and evaluate campaign success to refine future "go-to-market" efforts.
Channel & Territory Management
Identify growth opportunities in independent grocers, ethnic markets, and "Big Box" retailers (e.g., ShopRite, Stop & Shop, Wegmans).
Provide on-the-ground guidance to distributors to optimize product placement (securing eye-level shelf space and secondary displays).
Build long-term partnerships with key regional trade partners and specialty food retailers.
Data Analysis and Reporting

Brooklyn Bottling Corp.

The Brooklyn Bottling Group is one of the largest independently owned beverage and food companies in the United States. Founded by Jack Miller in 1936, the company started out by selling seltzers and syrups door to door in Brooklyn neighborhoods. The second generation, Arnold Miller, acquired the first bottling facility and the company began to produce soft drinks in 1947. In its third generation, Eric Miller has expanded the company's lineup to include fruit juices.The Brooklyn Bottling Group bottling facility is based in Milton, New York, and has warehouses and distribution centers in Brooklyn, Miami, Orlando, and Atlanta. The company manufactures, distributes, imports and sell over 50 brands of soft drinks, juices, food and household items. Its products ship to 23 states across the country, primarily in the east coast

Founded in 1992

Milton, New York, USA

58 employees (1 in marketing)

www.brooklynbottling.com