Responsibilities

• Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it
• Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions
• Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset
• Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data
• Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between
• Build and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brand
• Partner with Brand to keep visual consistency across every growth touchpoint as our brand system evolves
• Collaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing page
• Bring a strong point of view on what makes performance creative great — and push back when a "best practice" would cheapen the brand

Requirements

• A strong portfolio of growth and brand design work — paid ads, social campaigns, lifecycle email, campaign systems — that shows both craft and results
• Proven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind them
• Excellent visual design skills with a clear sense of brand, typography, layout, and composition
• Hands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teams
• Fluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisions
• Ability to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality bar
• Fluency in Figma and the Adobe Creative Suite
• An instinct for building repeatable systems — templates, variant frameworks, asset kits — rather than one-off files
• 5+ years of industry experience

Preferred

• Motion design skills — animated ads, short-form video for social, or After Effects fluency
• Familiarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube) and how they shape creative decisions
• Experience using AI-assisted design and image-generation workflows to scale creative output
• Copywriting instincts — you can tighten a headline when there's no writer in the room