Responsibilities

• Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints
• Concept, design, and deliver brand experiences across digital and in-product applications
• Develop and maintain scalable identity platforms, templates, and Figma component libraries that enable consistent brand expression across teams
• Partner with product design, marketing, and engineering to translate business goals and brand narratives into high-craft design solutions
• Lead complex, ambiguous design projects from strategy through execution — scoping work, managing timelines, and delivering independently
• Present design strategy to cross-functional leadership, clearly articulating the rationale and influencing brand decisions at the organizational level
• Provide creative direction and mentorship to designers across the organization, championing design excellence and raising the quality bar
• Proactively identify systemic design challenges and develop scalable solutions that improve clarity, accessibility, and brand cohesion
• Be a hands-on designer, contributing directly to projects and modeling high-quality design thinking and execution for the team

Requirements

• Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
• A portfolio demonstrating expertise in visual identity systems, typographic design, layout, and multi-format brand applications
• Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
• Experience presenting design strategy to cross-functional leadership and articulating design rationale to align diverse stakeholders
• Experience collaborating with engineering teams to implement brand systems in product
• Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• 8+ years of experience in brand design, identity design, or communication design, with a focus on design systems and multi-channel execution

Preferred

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Knowledge of UX/UI design principles and how brand systems integrate with product design patterns
• Motion design experience (After Effects, Cinema 4D) for extending brand systems into motion
• Experience with creative coding, prototyping, or AI-assisted design workflows
• Experience designing for global audiences across multiple languages and cultural contexts