Responsibilities

• Design and produce compelling visual content, including static and video formats that require graphics, overlays, animations and reversioning for social media platforms with a focus on Meta and Pinterest
• Strong skills in motion graphics and animation for a social-first audience
• Collaborate with producers and our in-house video/creator team to develop and execute visual concepts for paid social campaigns
• Build and deliver engaging, social-native assets for paid formats, ensuring content meets the campaign brief and is tailored to platform best practices and target audiences
• Ideate and develop visual content that is tailored to engage multiple buyer audiences, including GenZ, Millennials and beyond
• Source, vet and track exceptional Etsy merchandise and product photography for integration in static and video assets
• Monitor design and social trends, identifying ways to connect them to Etsy while maintaining our brand identity
• Partner with our in-house Brand Design team to source additional photo assets and apply creative toolkits and guidelines to paid content
• Finalize all visual assets for deployment; organize and upload content for approval and launch
• Become an expert in Etsy’s brand identity: ensure all content adheres to brand guidelines and maintains a cohesive visual identity while meeting platform and paid best practices

Requirements

• 3+ years of experience in graphic design and content creation for social media, preferably within the retail or fashion industry, with recent experience specifically across paid social campaigns and formats
• Deep knowledge of the social media landscape: you’re immersed in social content trends and channel dynamics with a pulse on cultural conversations
• A strong aesthetic sense and an eye for art direction and visual merchandising
• A creative portfolio demonstrating a passion for digital design and fluency in visual communication on social
• An understanding of paid measurement and a demonstrated track record of optimizing creative and content based on performance insights
• A keen eye for detail and the ability to work both independently and collaboratively
• Ability to work in a fast-paced environment and can juggle multiple projects simultaneously across different channels and campaigns under tight deadlines
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects, familiarity with Premiere) and Canva is a must, comfortable working with Figma