Responsibilities

• Brand Strategy & Storytelling: Develop and maintain our brand voice across all channels. Create compelling content that tells our story and connects with our core audience.
• Performance Marketing: Plan and execute digital marketing campaigns across Meta, Google, and Amazon Ads to drive e-commerce sales and support retail sell-through. Manage budgets and meticulously track ROI and CAC.
• Trade Marketing: Create the materials that help our sales team win—including sell sheets, pitch decks, and sample kits—for distributors, brokers, and retail buyers.
• Analytics & Reporting: Analyze sales data, website analytics, and campaign performance to derive insights and inform future marketing strategy. Report on key metrics to leadership.
• Partnerships: Manage relationships with influencers, PR agencies, and creative partners to extend our brand reach.

Requirements

• 3-5 years of marketing experience, with at least 2 years in the food, beverage, or CPG industry.
• A portfolio demonstrating success in both brand-building campaigns and performance-driven digital marketing.
• Hands-on experience managing Meta Business Manager and Google Ads accounts with a focus on driving conversions for a physical product.
• Proficiency in Google Analytics and other analytics tools.
• Excellent copywriting and visual storytelling skills.
• Understanding of the retail landscape and what motivates buyers and distributors.
• Ability to be both strategic and executional—a thinker and a doer.

Preferred

• Experience with trade show marketing.
• Experience managing a content calendar and social media channels.
• Basic design skills (Canva, Adobe Creative Suite) are a major plus.