Brand & Customer Marketing Manager

Boston, MA (On-site)

$120K/yr – $138K/yrMid Level3+ years expFull time

Posted 1 hr ago

Job Summary

Own and drive customer marketing and brand initiatives across community, communications, events, and advocacy, while partnering with Customer Success and Product Marketing to improve onboarding and lifecycle engagement.

  • Lead Slack community management and customer communications
  • Develop advocacy programs and customer events
  • Ensure brand consistency across touchpoints and flagship events

Job Description

Responsibilities

  • Customer Marketing\n\nYou'll help create exceptional customer experiences that build engagement, advocacy, and long-term loyalty.\n\nResponsibilities Include:\n\n- Launch and manage the Black Kite customer community on Slack.\n- Develop ongoing customer communications, including newsletters, announcements, and product updates.\n- Create and execute Customer Upsell campaigns.\n- Coordinate customer webinars, meetups, and user events.\n- Manage the Customer Advisory Board, including meeting planning, communications, logistics, and follow-up.\n- Partner with Customer Success and Product Marketing to improve customer onboarding experiences.\n- Develop customer advocacy programs, including testimonials, case studies, reference customers, and review campaigns.\n- Identify opportunities to increase customer engagement and strengthen relationships throughout the customer lifecycle.\n\nBrand Marketing\n\nYou'll be responsible for ensuring Black Kite presents a consistent, polished, and recognizable brand across every customer touchpoint.\n\nResponsibilities Include:\n\n- Serve as Black Kite's brand steward, ensuring consistent application of brand guidelines across presentations, collateral, events, digital assets, and campaigns.\n- Own planning and execution for Black Kite's three flagship industry events:\n-\n- Gartner Security & Risk Management Summit\n- RSA Conference\n- Black Hat USA\n\n- Manage all company swag, including sourcing, purchasing, inventory, and distribution.\n- Review marketing materials to maintain consistency in messaging, design, tone, and visual identity.\n- Continuously improve brand standards and help educate internal teams on best practices.

Requirements

  • 3–5 years of experience in B2B SaaS marketing, customer marketing, field marketing, events, or brand marketing.
  • Exceptional project management and organizational skills.
  • Strong written and verbal communication skills.
  • Experience managing events and coordinating multiple stakeholders.
  • A keen eye for detail and a passion for maintaining brand consistency.
  • Comfortable working cross-functionally with Sales, Customer Success, Product, and Executive teams.
  • Experience with customer communities (Slack, Gainsight, Influitive, etc.) is a plus.
  • Self-starter who thrives in a fast-paced, high-growth environment.
  • Bachelor’s degree and/or relevant experience
  • Someone who takes ownership, solves problems independently, and follows through on commitments.

Benefits

  • total rewards program includes performance-based bonuses, equity, flexible healthcare options, paid time off, and retirement savings.
Black Kite logo

Black Kite

4.8 Glassdoor

Black Kite is a leading third-party cyber risk management platform trusted by over 3,000 customers to manage every supplier and every risk across their extended ecosystem. Fueled by AI-powered intelligence and differentiated by the quality, transparency, and actionability of its data, Black Kite automates vendor monitoring and assessments, surfacing reliable insights into ransomware susceptibility, regulatory gaps, financial exposure, and more. With Black Kite, security and risk teams gain always-on visibility and trusted intelligence to act early, reduce exposure, and stay ahead of third-party threats.

Founded in 2016
Boston, Massachusetts, USA
152 employees (13 in marketing)
87% recommend to a friend
100% CEO approval

Salaries

Posted range

$120K/yr – $138K/yr

Taken straight from the job posting.

See all Black Kite salaries

Funding

Total Funding
$36M
Last Raise
$22M
Series B, 4 years ago

Funding History

  • Oct 2021
    Series B • $22M
  • Oct 2020
    Series A • $7.5M
  • Feb 2019
    Seed • $3.5M

Traffic Signals

Monthly Visitors
21.5K
Monthly Google Ads Budget
$10.5K
Traffic Source Mix
Search
37.9%
Direct
47.7%
Referral
7.7%
Social
5%
Paid
1.5%

Headcount Trend

Current headcount: ~152

Recent News

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Brand & Customer Marketing Manager

Black Kite · Boston, MA · On-site