Responsibilities

• You can Expect To: As a member of the Market Engagement team, you will lead Pariveda’s digital strategy across web, email, SEO/SEM, and demand generation, while serving as the primary technical lead for WordPress and HubSpot to turn approved marketing assets into high-performing digital experiences that drive pipeline.
• Build and own the integrated digital marketing strategy and roadmap across web, email, SEO/SEM, and demand generation in alignment with business, revenue, and go-to-market priorities.
• Define and optimize lead generation forms, nurture programs, and demand generation KPIs to improve funnel health and performance.
• Oversee digital budgets across email, web, and SEO/SEM, shifting investment toward the highest-performing channels.
• Translate campaign priorities and approved assets into on-brand digital executions across email, website, landing pages, and other owned channels.
• Activate ABM account lists across digital channels and feed performance insights back to Program Marketing.
• Own and operate Pariveda’s website as a strategic digital product, including backlog management, publishing standards, WordPress governance, UX improvements, and enablement for internal users.
• Lead ongoing conversion rate optimization across landing pages, forms, CTAs, and email journeys through testing, experimentation, and user behavior analysis.
• Build and deploy email campaigns, nurture flows, and automated programs in HubSpot, while overseeing lead scoring, lifecycle logic, routing, and key integrations.
• Partner with Marketing, RevOps, and Sales to align MQL/SQL definitions, scoring, and handoff rules.
• Own martech evaluation, licensing, governance, and campaign taxonomy, and develop reporting frameworks and dashboards that improve conversion, engagement, and efficiency.