Responsibilities

• Translate business strategy, audience insight, and cultural context into creative work that positions Apple TV clearly and distinctly in the marketplace
• Define and evolve Apple TV’s brand creative vision, across global, 360 campaigns and experiences
• Lead a high-performing creative team by building processes that inspire and enable world-class creative output across multiple formats and channels
• Steward Brand Partnerships and Sports projects maintaining rigorous quality standards throughout the creative process
• Work with internal brand partnerships teams, external brand partners and agencies to create world-class advertising campaigns across our Title slate
• Review and approve creative work and ensure creative output consistently reflects Apple’s brand standards and creative principles
• Direct creative from concept through final delivery, overseeing video, print and digital assets, across paid, owned and earned channels
• Set clear creative direction and provide thoughtful, actionable feedback throughout the creative process
• Ensure consistency across logos, typography, color, language, and visual systems with design and creative teams
• Oversee the evolution of brand guidelines through clear direction, documentation, and ongoing communication

Requirements

• 12+ years of experience in brand creative, advertising, design, or related creative disciplines
• A strong, proven portfolio demonstrating award-winning campaigns or brand evolution
• Experience in creating 360 marketing campaigns with integrated content across all marketing channels: digital, social media, paid media, mobile, OOH, and print
• Proven track record of leading creative work through close partnership with internal teams and external agencies - directing campaigns, shaping creative output, and managing relationships to deliver high-quality results on time and within budget
• Experience operating within complex, cross-functional organizations

Preferred

• Background in entertainment, streaming, sports or culturally driven brands preferred
• Proven ability to develop and guide thoughtful, provocative creative with an extraordinary eye for detail
• Fearless creative judgment, decisive leadership, and strong collaboration, navigating complexity and ambiguity without compromising quality
• Supports brand management and ensures design consistency across all channels
• Effective collaborator who possesses excellent interpersonal skills, capable of negotiating creative input from multiple functional groups, garnering trust and influence
• Able to successfully translate strategic marketing campaign concepts and business objectives into innovative creative solutions
• Dynamic communication style, capable of real-time creative problem-solving in conversation and conveying a strong point of view for design solutions
• Confidently represents the creative team, presenting work to senior leadership, cross-functional business teams, and external stakeholders
• Ability to cut through ambiguity and find the path forward, despite uncertainty or challenges

Benefits

• Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.