Responsibilities

• Partner with our Marketing and Growth team to help shape and evolve Aalto’s creative and visual direction across Meta, Instagram, TikTok, YouTube, web and organic social.
• Design a regular pipeline of high-quality statics, carousels, campaign assets and paid-social creative yourself.
• Turn customer insights, reviews, sales feedback and performance learnings into new creative concepts.
• Develop strong hooks, visual narratives and storyboards for short-form video.
• Take winning creative and find genuinely different ways to iterate on the underlying idea, rather than simply swapping headlines or colors.
• Work closely with Growth and Marketing to understand what’s performing, what customers are responding to, and what we should create and test next.
• Brief and art-direct editors, motion designers, photographers, creators and freelancers.
• Proactively find references, ideas, formats and collaborators that can push the work forward.
• Maintain a high level of craft across typography, composition, imagery, pacing and the small details that make great work feel great.
• You won’t be expected to personally execute every specialist format. Where motion, editing, photography or production expertise is needed, you’ll help shape the idea and direct the right collaborators.

Requirements

• A strong portfolio showing your own hands-on design and art-direction work.
• Exceptional taste in typography, layout, composition and contemporary visual design.
• Strong visual storytelling and conceptual thinking.
• Experience creating digital, social or performance creative.
• Ability to storyboard and think about creative from opening hook through to payoff.
• Strong proficiency in Figma and Adobe Creative Suite.
• An understanding of consumer behavior and how creative needs to work differently across the funnel.
• Curiosity around AI and emerging creative tools.
• The ability to take insights and performance data and translate them into new creative ideas.
• Genuine initiative — you bring ideas without waiting to be asked.