Responsibilities

• Lead the design and execution of email creative across SMB and Financial Services marketing campaigns and customer journeys
• Create customer-centered email experiences that align with business objectives, customer needs, and brand standards
• Partner with CRM Marketing teams to develop creative solutions that support acquisition, engagement, retention, and conversion initiatives
• Collaborate with copywriters, content strategists, marketers, and developers to bring email campaigns from concept through production
• Translate campaign objectives, customer insights, and business requirements into effective visual communications
• Ensure all email creative follows accessibility standards, responsive design principles, and channel best practices
• Support testing and optimization efforts by developing creative variations and applying insights from campaign performance results
• Maintain and evolve email design systems, templates, and component libraries to improve consistency and efficiency
• Review creative work to ensure quality, accuracy, and alignment with brand guidelines
• Stay current on email marketing trends, customer experience best practices, and emerging design capabilities

Requirements

• Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related field
• 5+ years of experience in email design, digital design, CRM marketing, performance marketing creative, or related disciplines
• Demonstrated experience designing customer-facing email campaigns in a high-volume marketing environment
• Strong visual design skills with experience creating effective, conversion-focused digital communications
• Knowledge of email marketing best practices, responsive design, accessibility standards, and customer journey principles
• Experience working within established brand guidelines and design systems
• Ability to balance creative excellence with business objectives and performance goals
• Experience leveraging performance metrics and customer insights to improve creative effectiveness
• Strong collaboration, communication, and stakeholder management skills
• Proficiency with Adobe Creative Cloud, Figma, and related creative tools

Benefits

• competitive pay, comprehensive benefits, and support for life both in and outside of work.
• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.