Responsibilities

• Champion and maintain a consistent brand voice across content in various channels, including digital, social, and promotional materials.
• Coordinate strategic brand communications and written content, working with internal and external partners to amplify the brand’s products, messaging, activities, and business goals.
• Guide written content development and strategy to ensure content is on brand in terms of style, quality, consistency, and tone.
• Develop engaging storytelling that aligns with the brand and resonates with our audience.
• Collaborate cross-functionally with Digital to craft and schedule SMSes and Emails.
• Develop and maintain a library of brand messaging, templates, and best practices for internal use.
• Assist in creating, recommending, and implementing written and visual content.
• Support campaign messaging build-out to grow brand awareness, brand advocacy, household penetration, and buy rate.
• Create scripts for video content, podcasts, and other multimedia assets.
• Coordinate cross-functional efforts to ensure cohesive storytelling across paid, owned, and earned media.

Requirements

• 3 + years experience in Marketing, copywriting, social media required
• Experience creating written content for brands across Instagram, TikTok, YouTube, Linkedin, Facebook and Pinterest is required
• Experience writing short and long-form external, creative pieces for brands is required
• Experience creating short and long-form visual/video content for brands is preferred
• Experience within the CPG industry and with food marketing is strongly preferred
• Proficiency in Asana and Adobe suite is preferred
• Previous experience creating and working with food content is a strong plus
• Words are your love language. Whether it’s a copy for an IG story, a 1,000-word Substack post, or a letter to your oldest friend, your written and verbal communication is clear, confident, and filled with heart.
• You’re as comfortable pitching ideas as you are workshopping them with a room full of creative people. It’s just like you always say, “clear communication and collaboration are the crossroads at which creativity begins!” (To which we say, “So true, you!”)
• Strategy and creativity aren’t opposites in your world—they’re a package deal (what a steal!). You zoom out to weave the dream and zoom in to take care of all of the details.

Preferred

• Experience creating short and long-form visual/video content for brands is preferred
• Experience within the CPG industry and with food marketing is strongly preferred
• Proficiency in Asana and Adobe suite is preferred
• Previous experience creating and working with food content is a strong plus