Responsibilities

• Brand Storytelling & Representation
• Write short- and long-form brand copy across multiple content channels with a commitment to excellence and authenticity.
• Ensure voice consistency and brand alignment in marketing assets across the brand content ecosystem.
• Serve as the final editorial steward, ensuring every touchpoint reflects Auberge’s one-of-a-kind point of view and reflects a deep sense of place.
• Drive global reach by strategically adapting Auberge's storytelling across diverse markets, ensuring cultural relevance while preserving the brand voice.
• Incorporate best practices for GEO/SEO into all website content and third-party channels like YouTube with guidance from the digital team.
• Lead the development and training of AI-informed editorial standards to ensure brand voice consistency and alignment across regional teams.
• Develop re-usable tools to distribute to teams, such as AI prompts and LLM tools, that empower users to create on-brand content with clarity, efficiency, and confidence.
• Cross-Functional Support
• Collaborate cross-functionally with Digital, Creative, Marketing, Press, and internal Talent & Culture teams on ad hoc copy needs and special projects.
• Commercial & Data-Driven Performance
• Develop and maintain editorial best practices, templates, SOPs and resources that support consistent storytelling across the portfolio.
• Define KPIs, track performance and use A/B testing insights across multiple channels, leveraging data-driven insights to optimize messaging, increase engagement, and strengthen consistency throughout the portfolio.