Brand Copywriter

Lantana, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand-aligned marketing copy across channels, ensuring accuracy and consistency while collaborating with cross-functional teams.

  • Own copy creation and editing across website, campaigns, packaging, and collateral.
  • Must-have: 3+ years of professional copywriting experience in marketing or brand environments.
  • Standout: Experience across B2B, B2C, and cross-functional teamwork.

Job Description

Responsibilities

  • Develop and execute high-quality copy across all marketing touchpoints, including website, packaging, email campaigns, social media, digital and print advertising, sales collateral, and internal materials.
  • Thoroughly research products, audiences, competitive landscape, and applicable regulatory requirements to ensure all messaging is accurate, compliant, and aligned with brand standards.
  • Maintain and consistently apply the brand voice, tone, and messaging guidelines across all channels and initiatives.
  • Concept, write, edit, and proofread copy ranging from short-form headlines and ad copy to long-form content such as product manuals, brand narratives, and campaign messaging.
  • Adapt messaging for different audiences and channels, including B2B, B2C, internal communications, and trade marketing needs.
  • Collaborate cross-functionally with marketing, product development, regulatory, sales, education, and creative teams to understand objectives, define messaging goals, and manage approvals.
  • Manage multiple copy projects simultaneously, ensuring deadlines are met while maintaining a high standard of quality and accuracy.
  • Organize and track copy development workflows, project timelines, and status updates to support efficient execution.
  • Stay up to date on industry, consumer, and content trends to inform messaging strategies and elevate brand relevance.
  • Support campaign planning and execution by contributing strategic copy ideas that help differentiate the brand in a competitive marketplace.

Requirements

  • Bachelor’s degree in journalism, Communications, Marketing, or a related field, or equivalent professional experience.
  • 3+ years of professional copywriting experience, preferably within marketing or brand-driven environments.
  • Demonstrated portfolio of writing samples from campaigns, product launches, or marketing initiatives.
  • Exceptional written, editing, and proofreading skills with strong attention to detail.
  • Ability to manage multiple projects, high volumes of work, and tight deadlines with minimal supervision.
  • Strong research skills with the ability to distill complex information into clear, persuasive messaging.
  • Collaborative mindset with the ability to communicate effectively and work respectfully across teams and leadership levels.
  • Highly organized, self-motivated, and process oriented.

Preferred

  • Experience in the skincare, beauty, wellness, or adjacent consumer packaged goods industries.
  • Familiarity with regulatory or compliance-driven marketing environments.

Benefits

  • 9 Paid Holidays.
  • Medical, Dental, Vision and Life Insurance (after 30 days of employment).
  • 401 (k) (after one year of service).
  • Employee Corporate Discount Program.
  • PTO (Paid Time Off).
IMAGE Skincare logo

IMAGE Skincare

2.9 Glassdoor

The #1 Spa and Salon Professional Skincare Brand, powered by safe, proven active ingredients and smart botanicals–for your healthiest skin, ever. In an industry complicated by unnecessary chemicals, IMAGE Skincare founder Janna Ronert set out to create products powered by smart botanicals and high percentages of safe, proven active ingredients – something she couldn’t find on the market Janna believed that all women deserve simplicity, value and results when it comes to their skincare.Today, our company’s highly active products are available in more than 60 countries worldwide, and have become the regimens of choice for top estheticians, dermatologists and plastic surgeons around the globe. Our brand’s 21-year dedication to the professional community has earned IMAGE a cult-like following among those in-the-skincare-know, making it one of the best kept secrets in the industry.IMAGE Skincare is a clean line backed by clinical results. Created in 2003 by an esthetician, formulated by Dr. Marc Ronert, a plastic surgeon, and represented by a network of 50,000 skincare professionals, IMAGE knows skin inside and out: how to protect it, what makes it healthy, and what keeps it younger looking. Are you looking to join the IMAGE Nation? Here are few things you should know about working at IMAGE Skincare:We pride ourselves on 5 pillars that serve as our foundation for success:- INNOVATION - EDUCATION - SERVICE & SUPPORT- CULTURE - GIVING BACK We love meeting and hiring new talents who lead by example on:- Passion- Motivation- Maximum Effort- Work Ethic- High Energy- Positive Attitude- Exceeding Expectations- Coachability- Being Prepared If all these words resonate with you, you could be the next one to join our incredible adventure. Look at our job openings NOW and we hope to hear from you very soon.

Founded in 2003
Lake Worth, Florida, USA
417 employees (76 in marketing)
47% recommend to a friend

Traffic Signals

Monthly Visitors
123.5K
Monthly Google Ads Budget
$13.1K
Traffic Source Mix
Search
39.3%
Direct
51.2%
Referral
4.5%
Social
3.6%
Paid
1.1%

Headcount Trend

Current headcount: ~417

Marketing Team

Marketing Team Size
41 (10% of company)
Median Career Experience
11 years
Median Tenure
3.5 years

Funding

Last Raise
Private Equity, 11 years ago

Funding History

  • Sep 2015
    Private Equity

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