Brand Copy Lead

Foster City, CA (Hybrid)

$185K/yr – $220K/yrMid Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own Replit’s brand storytelling at scale by shaping voice, narrative, and editorial systems across product, marketing, and culture; drive high quality copy from concept to final craft while exploring new formats that move the story forward.

  • Brand voice ownership: define and evolve tone across all communications and channels.
  • Editorial systems: create scalable guidelines and frameworks for cross-team writing excellence.
  • Creative exploration: push the narrative with new formats, partnerships, and cultural activations.

Job Description

Responsibilities
  • Define and evolve Replit’s brand voice, tone, and narrative across all communications.
  • Lead copywriting for high-profile product launches, campaigns, events, and cultural activations.
  • Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more.
  • Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence.
  • Collaborate with designers, marketers, strategists, and agency partners.
  • Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking.
  • Explore new creative formats and cultural opportunities that push the Replit story forward.
Requirements
  • 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams.
  • A portfolio that demonstrates conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets.
  • Mastery of language, storytelling, and voice, with a proven eye for detail and craft.
  • Experience collaborating with cross-functional teams at the intersection of marketing, product, and design.
  • Ability to drive work from concept to final execution in fast-paced, iterative environments.
Preferred
  • Experience creating or scaling global brand voice and editorial systems.
  • Exposure to writing across motion, digital platforms, and experiential activations.
  • Strong presentation and communication skills able to inspire confidence in creative direction across stakeholders.
  • Interest in AI, creativity, and shaping the cultural narrative around new technologies.
Benefits
  • 💰 Competitive Salary & Equity
  • 💹 401(k) Program with a 4% match ( US Only )
  • ⚕️ Health, Dental, Vision and Life Insurance
  • 🩼 Short Term and Long Term Disability
  • 🚼 Paid Parental, Medical, Caregiver Leave
  • 🏝 Flexible Time Off (FTO) + Holidays
  • 🚗 Commuter Benefits ( In-Office Only )
  • 📱 Monthly Wellness Stipend
  • 🧑‍💻 Autonomous Work Environment
  • 🖥 In Office Set-Up Reimbursement ( In-Office Only )
  • 🚀 Quarterly Team Gatherings
  • ☕ In Office Amenities ( In-Office Only )
Replit logo

Replit

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.

Founded in 2016
San Mateo, California, USA
297 employees (21 in marketing)