Responsibilities

• Brand Management & Consistency - Support the execution and consistency of Lucky Goat Coffee brand standards across corporate cafés, franchise locations, wholesale, e-commerce, and marketing channels. - Coordinate brand asset organization, including logos, templates, photography, graphics, and other approved creative resources. - Assist with reviewing brand materials for accuracy, consistency, and alignment with established brand standards. - Support the development and maintenance of brand guidelines, templates, and resources for internal teams and franchise partners. - Assist with brand-related questions and requests from internal departments and franchisees.
• Brand Experience Coordination - Serve as the primary advocate for the customer by representing guest feedback, identifying opportunities for improvement, and championing initiatives that enhance the overall Lucky Goat Coffee experience. - Develop and maintain brand standards for customer-facing communications across email, phone, social media, review platforms, and digital channels to ensure a consistent Lucky Goat Coffee brand voice. - Conduct routine audits of customer-facing brand standards across cafés, digital platforms, the mobile app, and marketing touchpoints to ensure consistency and quality. - Coordinate Lucky Goat Coffee’s philanthropy initiatives through the Lucky Goat Coffee Gives Back program. - Oversee Lucky Goat Coffee’s fundraising program ensuring excellence in all fundraising experiences. This is a key initiative to strengthen our brand identity within the Tallahassee community and Franchise markets. - Oversee the planning and execution of special events for the Tallahassee market, partnering with Café Leadership, vendors, event coordinators, and creative teams to deliver exceptional guest experiences.
• Retail & Merchandise - Support the Brand Merchandise Associate in the development, coordination, and execution of Lucky Goat Coffee retail merchandise and seasonal product capsules for corporate cafés, franchise locations, and special initiatives. - Oversee product research, vendor communication, samples, pricing, and product information. - Support inventory tracking, product availability, and merchandise ordering processes as assigned. - Assist with the preparation of retail presentations, product recaps, and seasonal launch materials.
• Café & Brand Experience - Assist with the execution of brand standards and visual merchandising across corporate and franchise cafés. - Support café branding projects, including signage, murals, furniture, décor, and other customer-facing brand elements as assigned. - Coordinate brand-related materials and deliverables for new café openings and remodels. - Assist with pre-open brand preparation, ensuring that required signage, merchandise, and branded materials are organized and delivered on time. - Support brand audits, documentation, and follow-up on brand consistency opportunities. - Collaborate with Corporate and Franchise teams to support a consistent Lucky Goat Coffee experience across locations.
• Administrative & Operational - Maintain brand calendars, project trackers, vendor information, and brand documentation. - Coordinate vendor communications, quotes, samples, invoices, and purchase orders as needed. - Assist with maintaining brand and creative budgets, tracking project expenses, and monitoring spend against approved budgets. - Support the development of presentations, project recaps, and brand reports. - Assist with organizing and maintaining shared brand resources and digital asset libraries. - Support Branding Department financial operations, including expense reporting, invoice processing, budget tracking, and other administrative needs to ensure accuracy and fiscal responsibility. - Oversee Corporate Office communications and administrative coordination to help ensure a smooth, welcoming, and positive experience for employees and visitors.

Requirements

• Strong organizational and multitasking abilities with exceptional attention to detail
• Strong understanding of brand consistency, visual presentation, and customer experience
• Experience coordinating creative projects, managing assets, and working with internal teams and vendors
• Ability to manage multiple projects and deadlines while maintaining accuracy and quality
• Strong written and verbal communication skills
• Ability to thrive in a collaborative, team-oriented environment
• Proficiency in Microsoft Office, Google Workspace, and project management software such as Asana
• Ability to work independently while collaborating effectively across teams

Preferred

• Bachelor’s degree in Marketing, Communications, Graphic Design, Branding, Business, or related field preferred
• 1–2+ years of brand coordination, marketing, creative project coordination, retail merchandising, or related experience preferred
• Familiarity with design tools such as Canva and Adobe Creative Suite preferred
• Familiarity with retail merchandising, branded merchandise, or e-commerce platforms preferred

Benefits

• Competitive salary - $70,000 - $75,000
• Paid Time Off and company holidays
• Health Benefits package
• Employee Discount of 25% off
• 401K along with company match
• Continued education opportunities within the marketing field.
• All the great coffee you can drink!
• All benefits subject to change based on applicable laws and/or the Company’s lawful discretion. Benefits plan terms and applicable law control with respect to insurance terms.