Brand Content Specialist

Sterling, VA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end brand visual content as a Brand Content Specialist, owning production from concept to delivery across digital channels and on-site storytelling.

  • Own full lifecycle of brand imagery and video production across on-site shoots and post‑production.
  • Must-have: 3–5 years of professional content creation with videography, photography, and editing.
  • Standout: DMV travel up to 30% to capture authentic craftsmanship and premium visuals.

Job Description

Responsibilities

  • Lead the full lifecycle of brand imagery and video production, including on-site videography and professional photography covering installs, testimonials, before and after transformations, detail shots, and team features.
  • Independently edit and format content for a variety of digital channels, from high-energy short-form videos to long-form storytelling pieces including project explainers and customer testimonials.
  • Produce photo and video assets tailored to target WoW customer personas, ensuring content aligns with high-intent decision moments and supports marketing goals.
  • Spend up to 30% of your time traveling to job sites throughout the DMV to identify unique brand storytelling opportunities and capture authentic craftsmanship that elevates the company’s visual presence.
  • Maintain a rolling 4 to 6 week production calendar aligned with seasonal promotions, ensuring timely delivery of all assets in the formats required by marketing and sales partners.
  • Strengthen brand trust by keeping visual content fresh on platforms like Google Business Profiles and Yelp, producing client testimonials and visuals that support review generation and referral programs.
  • Build and maintain organized photo libraries, project galleries, and high-impact visuals used across physical marketing materials including mailers, yard signs, and customer leave-behind pieces.
  • Partner with Sales and Install teams to coordinate field capture schedules, ensuring assets consistently reflect high-quality visuals, accurate messaging, and alignment with brand standards.

Requirements

  • 3–5 years of professional content creation experience, with strong proficiency in videography, photography, and advanced editing across both mediums.
  • Proficiency in modern video editing tools such as Adobe Premiere Pro, Final Cut Pro, or CapCut, as well as photo editing software, with the ability to efficiently produce polished, platform-ready assets.
  • Ability to take a project from concept or brief through full execution, producing high quality deliverables with minimal oversight.
  • Highly organized and efficient, capable of managing multiple ongoing projects while maintaining a forward-looking content pipeline.
  • Confident and professional when interacting with homeowners, gathering authentic stories, project highlights, and testimonial content.
  • Deep understanding of modern social and local platforms, including Instagram, YouTube, Google Business Profiles, and Yelp.
  • Ability to interpret basic performance signals such as engagement, completion rate, and adoption into paid media, and adjust content production accordingly.
  • Graphic design experience is also strongly preferred.

Preferred

  • Graphic design experience is also strongly preferred.

Benefits

  • Dental Insurance
  • Short- and Long-Term Disability Insurance
  • Life & AD&D Insurance
  • 401(k) with up to 4% company match
Windows on Washington logo

Windows on Washington

Windows on Washington is Home Improvement You Can Trust. Windows on Washington is a locally owned and operated company focused on improving the energy efficiency and appearance of our clients' homes. Our company was founded on a simple philosophy: be upfront and honest. Many home improvement companies force homeowners to sit through three hour sales presentations and then close with high-pressure tactics to make the sale. We created a better way to do business. At Windows on Washington, we work with our clients the way we want to be treated in our own homes - knowledgeably, professionally, and respectfully. We take the time to listen to your home improvement needs and then create a solution using best-in-class products coupled with our expert installation techniques. Whether you are looking for energy efficient replacement windows, beautiful siding, gutters, a new roof, or money saving insulation and air sealing, we are your answer. We will educate you on our approach to your project, explain your options and encourage you to do additional research. There is no obligation, pressure, or hidden charges. Let us know how we can be of service today!

Founded in 2004
Sterling, Virginia, USA
31 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.1K
Monthly Google Ads Budget
$17.9K
Traffic Source Mix
Search
29.4%
Direct
46.7%
Referral
6.9%
Social
15.2%
Paid
1.5%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
3 (10% of company)
Median Career Experience
16 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1