Brand & Content Specialist at Wilks Tire & Battery Service | Albertville, AL | $48K/yr – $54K/yr

Wilks Tire & Battery Service

Brand & Content Specialist

Albertville, AL (On-site)

$48K/yr – $54K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Own the progression from hands-on design to owning day-to-day creative production across digital and print, ensuring brand consistency across channels.

Own social graphics, digital ads, and branded materials from concept to final production.
Must-have: Proficiency in Adobe Creative Cloud (Photoshop, InDesign) with ability to create structured assets from a blank canvas.
Standout: Exposure to AI-assisted tools and modern design workflows for efficient, quality outputs.

Job Description

Responsibilities

Brand Leadership Trajectory: You will start in hands on production with the goal of eventually taking ownership of our day-to-day creative execution across digital and print channels.
Design & Creative Production: Create social media graphics, digital ads, flyers, and branded sales materials. You will move beyond simple templates to create custom, professional work with a focus on layout, typography, and hierarchy.
Tech Enhanced Workflow: Utilize modern creative tools for concept development, copy ideation, and visual prototyping. You will learn how to refine and improve generated outputs inside professional software to ensure brand consistency and quality.
Social & Digital Presence: Assist in planning and scheduling content across multiple platforms, contribute to short form video like Reels or TikTok, and help maintain our digital presence across various business locations.
Performance Tracking: Help maintain visual systems across digital and print channels. You will gain exposure to campaign performance metrics and contribute ideas for improving workflow efficiency.

Requirements

Bachelor's degree required in any field. Recent graduates are welcome to apply
Technical Proficiency: You should be comfortable working within Adobe Creative Cloud, particularly Photoshop and InDesign, and able to execute structured creative work in a professional design environment. Familiarity with Canva and modern AI assisted creative tools is beneficial.
Design Principles: This role emphasizes visual communication, layout structure, typographic hierarchy, and brand consistency. Success requires the ability to translate ideas into clear, strategically organized creative assets using industry standard tools. A traditional fine art or illustrative background is not required. We prioritize structured visual communication, layout discipline, and the ability to produce high quality digital content over hand rendered artistic ability.
Customization vs Templates: While templates can serve as a starting point when appropriate, you must be capable of creating structured, professional creative assets from a blank canvas. Templates should enhance workflow efficiency, not replace independent design thinking or disciplined brand execution.
Portfolio of Work: You will need to provide a portfolio during initial conversations. Work may be academic, personal, freelance, or professional, as long as it clearly demonstrates your ability to produce effective, well-structured creative content. A link to your portfolio website or document storage location must be included on your resume to ensure timely review.

Preferred

Familiarity with Canva and modern AI assisted creative tools is beneficial.

Benefits

Compensation: Annual salary of $48,000 to $54,000. Final compensation within this range will be determined based on demonstrated capabilities, portfolio strength, and overall technical skillset.
AI Mastery & Mentorship: You will report to the Director of Marketing and Technology, who will serve as your mentor. You will work closely together to develop structured, professional workflows that integrate AI into creative production, strategy, and problem solving. The focus is not just using tools, but understanding how to apply them intelligently and effectively in a real business environment.
Guaranteed Professional Development: We provide a dedicated annual budget for professional training courses and certifications to help you advance your technical design skills in your preferred platforms.
Strategic Business Exposure: Receive guidance on strategy, business operations, and marketing, skills that move you beyond production and into leadership.
Access to Enterprise Tools: You will have access to top tier creative software, premium subscriptions, and a continually updated stack of advanced AI models and automation platforms. We invest in modern infrastructure, including professional grade hardware and peripherals, so you can build real technical capability using the same caliber of tools leveraged by high performing marketing teams.

Wilks Tire & Battery Service

Wilks Tire & Battery Service has been serving you since 1952. Today, we've grown into one of the largest full-service independent tire dealers in the Southeast, serving both the consumer market and commercial market with 12 locations - 5 retail stores, 4 commercial stores, and 3 combo stores.

Founded in 1952

Albertville, Alabama, USA

39 employees (2 in marketing)

www.wilkstire.com