Responsibilities

• Develop, create, and publish engaging content across TAG Reserve Spirits's social media platforms.
• Create original photos, videos, reels, stories, graphics, and other short-form content designed to increase brand awareness and engagement.
• Develop and maintain a consistent social media content calendar.
• Manage the day-to-day posting and content needs for TAG Reserve Spirits and its portfolio of brands.
• Identify relevant social media trends, sounds, topics, and cultural moments that can be incorporated into brand content.
• Write engaging captions and social copy that align with each brand's identity and voice.
• Capture behind-the-scenes content, product features, employee and partner spotlights, events, activations, and other brand moments.
• Edit photo and video content for use across social media and digital marketing channels.
• Monitor social media performance and identify opportunities to improve reach, engagement, and audience growth.
• Continuously develop fresh content ideas rather than relying solely on provided direction.

Requirements

• Experience in social media management, content creation, digital marketing, brand marketing, graphic design, or a related field.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant social platforms.
• Demonstrated ability to create engaging social media content.
• Experience creating and editing short-form video content.
• Strong graphic design skills and experience with Canva, Adobe Creative Suite, or similar creative platforms.
• Photography and videography capabilities are strongly preferred.
• Strong written communication and copywriting skills.
• Excellent creative judgment and attention to detail.
• Ability to independently generate ideas and execute projects from concept through completion.
• Strong organizational skills with the ability to manage multiple brands, projects, events, and deadlines simultaneously.

Preferred

• Experience working with consumer brands, beverage/alcohol brands, hospitality, entertainment, lifestyle, or other highly visual consumer-facing industries.
• Experience creating content specifically designed to increase social engagement and brand awareness.
• Experience supporting product launches, experiential marketing, events, or brand activations.
• Experience managing social media and creative content for multiple brands simultaneously.
• Understanding of social media analytics and the ability to use performance data to improve future content.