Responsibilities

• Execute brand storytelling across all Pelham Hospitality properties in collaboration with the Director of Marketing, bringing creative ideas and proactive marketing strategies to life
• Capture and produce high-quality photo and video content with emphasis on short-form video (Instagram Reels, TikTok, Stories, Facebook, LinkedIn, etc.)
• Maintain organized photo libraries, brand assets, and press materials to ensure best representation of the organization
• Create on-property signage and guest communication (print and digital), as well as
• Manage and leverage social media channels, curating relevant and engaging content that highlights our brand while increasing total audience size and engagement
• Own day-to-day social media management, scheduling, and community engagement across all platforms
• Monitor social media analytics and provide regular performance reports, identifying trends and recommending content adjustments based on audience engagement
• Monitor online reviews, comments, and direct messages across all platforms; respond where appropriate and collaborate with relevant departments (front desk, dining, events) to ensure accurate information and proper routing of guest inquiries
• Collaborate with leadership team to oversee website content, ensuring all information is current, user-friendly, and aligned with brand standards
• Review SEO ranking and reporting with corporate and agency teams to implement website improvements
• Create, maintain, and distribute relevant information pertaining to the Pelham Hospitality brand and properties
• Support website updates and content optimization initiatives (WordPress experience highly preferred)
• Collaborate with Director of Marketing to design and implement innovative campaigns that increase awareness of Pelham Hospitality's year-round offerings, team culture, and brand story
• Execute integrated campaigns across organic and paid channels, including social media, website, email, on-property signage, and digital advertising
• Partner with Director of Marketing to build email marketing calendar and manage content creation, scheduling, and deployment
• Partner with PR agency to coordinate logistics and internal communication for media visits, influencer collaborations, and content creator experiences as assigned
• Manage logistics for media experiences, working cross-functionally with front desk, culinary, events, and operations teams to ensure seamless coordination
• Participate in biweekly PR agency calls to review media coverage, discuss upcoming media opportunities, and provide accurate property information, brand-aligned messaging, and creative assets
• Proactively identify and pitch media opportunities to PR agency that align with brand objectives, seasonal programming, and property offerings
• Track and report on media placements, influencer content, and partnership performance

Requirements

• Bachelor's degree required (marketing, graphic design, communications, public relations, journalism, hospitality management, or related field)
• Minimum 2 years of experience in social media, digital marketing, public relations, or related fields
• Hospitality or restaurant experience strongly preferred
• Photography and videography skills with an eye for brand aesthetic (portfolio required)
• Advanced in short-form video content creation
• Writing, presentation, and communication skills
• Strong knowledge in Canva (required); familiarity or experience with Adobe Creative Suite or other graphic design software preferred
• Experience with social media scheduling and analytics platforms
• Demonstrated knowledge of social media best practices and digital marketing
• Experience applying brand guidelines to marketing deliverables

Preferred

• WordPress experience highly preferred
• Adobe Creative Suite familiarity preferred
• portfolio required