Responsibilities

• BrandContent Execution
• Execute brand storytelling across all Pelham Hospitality properties in collaboration with the Director of Marketing, bringing creative ideas and proactive marketing strategies to life
• Capture and produce high-quality photo and video content with emphasis on short-form video (Instagram Reels, TikTok, Stories, Facebook, LinkedIn, etc.)
• Maintain organized photo libraries, brand assets, and press materials to ensure best representation of the organization
• Create on-property signage and guest communication (print and digital)
• Manage and leverage social media channels, curating relevant and engaging content that highlights our brand while increasing total audience size and engagement
• Own day-to-day social media management, scheduling, and community engagement across all platforms
• Monitor social media analytics and provide regular performance reports, identifying trends and recommending content adjustments based on audience engagement
• Monitor online reviews, comments, and direct messages across all platforms; respond where appropriate and collaborate with relevant departments to ensure accurate information and proper routing of guest inquiries
• Collaborate with leadership team to oversee website content, ensuring all information is current, user-friendly, and aligned with brand standards

Requirements

• Bachelor's degree required (marketing, graphic design, communications, public relations, journalism, hospitality management, or related field)
• Minimum 2 years of experience in social media, digital marketing, public relations, or related fields
• Experience with social media scheduling and analytics platforms
• Canva knowledge required
• Familiarity with website content management systems and SEO
• Knowledge of paid media (Google Ads, Google Analytics, paid social) and/or SEO
• Understanding of influencer marketing

Preferred

• WordPress experience highly preferred
• Familiarity or experience with Adobe Creative Suite or other graphic design software preferred
• Hospitality or restaurant experience strongly preferred