Responsibilities

• Lead the development of content and storytelling programs that strengthen awareness, engagement and market perception for products within the Digital Experience portfolio.
• Serve as both strategist and creator, personally developing key thought leadership while driving cross-functional teams to create and publish high-impact content—including thought leadership, customer stories, blogs, executive content, webinars, and videos.
• Help shape and evolve the market narrative, messaging and brand voice across content, community, influencer, and advocacy initiatives.
• Define and execute a content and editorial strategy aligned with business goals, product priorities and audience needs.
• Serve as both strategist and creator, developing and overseeing high-impact content across multiple formats including thought leadership, customer stories, blogs, executive content, webinars, videos, social content and educational resources.
• Develop compelling narratives that connect customer challenges, industry trends, product innovation, customer success and community voices to strengthen awareness, engagement and market perception.
• Partner with Product Marketing and other stakeholders to translate product capabilities, market insights, and customer perspectives into content that resonates with practitioners and decision-makers.
• Measure performance, optimize for business impact, and experiment with emerging formats, channels and AI-assisted content experiences.
• Build programs that empower customers, practitioners and partners to become advocates for our brands.
• Develop and maintain relationships with customers and practitioners to better understand their challenges, capture feedback, and uncover opportunities for storytelling, advocacy and product insight.

Requirements

• 7+ years of experience in content marketing, community marketing, advocacy, influencer marketing or product marketing
• Exceptional storytelling, writing and editorial skills with the ability to translate complex technology concepts into engaging narratives
• Experience building and scaling content programs that drive awareness, engagement and business impact
• Proven ability to build relationships and influence across customers, creators, partners, and internal stakeholders
• Strong relationship-building skills and experience engaging customers, influencers, media, partners and industry experts
• Understanding of how audiences discover and evaluate technology in modern digital and AI-powered environments
• Experience using or experimenting with AI-powered tools, agents and automated workflows to improve content creation, research, audience engagement and operational efficiency, or a strong willingness to learn and adopt emerging technologies.
• Experience working in B2B SaaS, enterprise software, technology, or digital experience markets
• Curiosity and a fierce spirit of experimentation

Nice to Have

• Experience with AI-driven content strategy, search visibility, or emerging discovery channels
• Experience supporting product launches and integrated go-to-market programs
• Familiarity with community-led growth, creator marketing, and ecosystem development strategies
• Experience working with CMS, collaboration, document management, developer or digital experience technologies

Benefits

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.)
• Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.